I have asked Google about these discrepancies and they say that they cannot control where the link is being used (if someone uses the link from GMB with the UTM code somewhere else and traffic is coming from that link). I do use UTMs for all of my clients though because I like being able to have...
Out of your list of tools, I currently use Yext for a company with 75 locations and Localeze and manual entry for a client with over 500 locations. These two tools are definitely two ends of the spectrum. If you need reporting, instant fix for your listings (and to know where your info is...
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