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Thanks Andrew Beckman for writing this up. I like the term "Natural SEO".

Local SEO: Don?t Rely on Paid Inclusion

Early in the days of web search, Inktomi (one of the first search engines that supplied results to Yahoo, MSN, AOL and other web portals) was updating their index every three to six months.
Many businesses were calling up the search engine asking how they could get into the search index more rapidly and potentially be refreshed more frequently. They were even willing to pay for such a service. As a result, Inktomi started a paid inclusion program that would either take a URL or a list of URLs as an order or an XML feed with associated metadata.
 

Linda Buquet

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Thanks so much for helping me post Justin!

Good one, thanks Andrew!
 

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