Joined
Aug 7, 2013
Messages
751
Reaction score
404
Would love to hear some more thoughts on this. There is obviously a bucket load of reasons your ranking is falling. For example, We recently had a client that was sliding in organic for months. (yes, backlinks are playing a role) After hitting #23 we realized that the publish date on there WP home page was set to 2011, even though we had updated it. We changed the date and the very next day they shot up to #9 and have been holding for a month.


3 Red Flags That Your SEO Campaign Is Failing and How to Repair It

SEO campaigns need to begin with the expectation that they are going to require a dedicated workload, and that effective results are a product of long-term strategy, not shortcuts. Most businesses want the results to come immediately, and are not willing to make the proper investments.

Optimizing your brand visibility can take months of interpreting data, but it's in this commitment to building metrics that meaningful conclusions will begin to emerge. Whether you've hired an SEO Consultant or want to manage the campaign yourself, here are the tell-tale signs the campaign is failing, and what you can do to get it back on track.
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,098
Solutions
1
Reaction score
386
Justin - There was no link in this, so I went ahead and added it. I think this was article you were referencing. If not, let me know and I'll change it to the correct one.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Thanks for sharing Justin and for adding the link Scott.

J that's crazy about catching the date issue and it making an impact so quickly!
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Thanks Scott!

Yes, we had a handful of sites we tested this on. Every site jumped in Rank within a couple days and has maintained. We are still monitoring. I don't think this is good for every situation, but in this case it worked. We were showing the Date in the SERP snippet.

Here is a discussion on it. I can't find the case study that was done.

Using article published dates effects SEO?

2015-03-24_11-39-22.png
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,949
Reaction score
579
People were messing with homepage dates awhile back and at that time, it was being discussed as a black hat'ish SEO tactic.

I certainly didn't and still don't see it that way but what was being discussed is the fact that the rich snippet dates are for time sensitive content, such as blog posts. Not for something like a homepage.

I disagreed, set a homepage date for a client anyway but I can't say we saw a positive or negative result either way.

Then, about a month ago, I made 2 changes to this client.

The first change was a test on sitemap page priority. I jumped the sitemap page priority for the homepage and a few important inner pages.

The second change was an update to the homepage's date to that current day from a date about 7 months back.

3 days later we lost about 10 spots in our organic ranking across the board for our homepage terms. Our innner page keywords, strangely, stayed the same.

I immediately went back and reversed the changes. I set the sitemap priority back and removed the homepage date.

Exactly a month later, to the day, our rankings came right back.

I say all this to say be careful with homepage dates. I think dustybones is doing a better job at it than I was obviously, because we got popped.

I don't think we got popped by the sitemap change because we changed the priority for a lot of inner pages as well that didn't lose rank. I always thought it was because of the homepage date. I thought this because, apart from logical deduction, there was a rumor going around of some black hat SEO's awhile back trying to exploit the homepage date as a major ranking factor. In fact, for awhile, people were talking about it so much as a powerful ranking signal I thought it would either get turned down or get popped.

Anyways, who knows.

Dusty, keep doing your thing, it's obviously working and you're doing a great job :)

Everyone who is not Dustybones, be cautious :)

And remember, we could have dropped for a completely unrelated reason as well.
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Thanks for your insight Joshua. Yes, I did read in some situations sites had a drop in rank after changing the date. In those situations I think I remember that the date was not showing in SERPS and was within a year of first publish date. In our situations the sites had dates going back to 2013 for the home page and interior pages and the date snippet was showing in SERP. All the sites that had this older date and were changed jumped within a few days and have maintained. We did test a few sites with the date being closer and did not see any fluctuation because of the concern of a drop. Your correct in that there needs to be some caution. In the future I think I would only change the date under certain circumstances. Thanks for adding to this.....helpful.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,949
Reaction score
579
Thanks for your insight Joshua. Yes, I did read in some situations sites had a drop in rank after changing the date. In those situations I think I remember that the date was not showing in SERPS and was within a year of first publish date. In our situations the sites had dates going back to 2013 for the home page and interior pages and the date snippet was showing in SERP. All the sites that had this older date and were changed jumped within a few days and have maintained. We did test a few sites with the date being closer and did not see any fluctuation because of the concern of a drop. Your correct in that there needs to be some caution. In the future I think I would only change the date under certain circumstances. Thanks for adding to this.....helpful.

Good stuff. That fits with what happened with us because it was within a year. Our date was showing in the SERP's though.

What you said also makes complete sense. I could see Google hitting someone for changing within a year. It could be construed as manipulation.

No matter what, keep doing what you're doing. It's working!
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
So far its working, but its not something we are changing on a regular basis. What caught us was migrating to a new design a while back using the original template. The template had the old publish dates from the original site built in 2013. If anything, that is something to check.
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
Great insights on the more granular things that I often overlook when diagnosing client issues. Thanks for the great info, everyone!
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
Caffeine algo update at play here. Rewarding "fresher", or what it thinks is newer content with the traffic.

I am Surprised that it can be manipulated so easily.

Sent from my SM-G900V using Tapatalk
 
Similar threads
Thread starter Title Forum Replies Date
Jen Currier Is there any advantage, besides a single sign in, to having all clients connected to our GMB account? Google My Business & Google Maps 3
virens Other's experience signing up/starting LSAs from the UK and beyond (now that the UK is in the list) Paid Search and Local Service Ads 1
Anne Gliddon Grey no entry signs on my Google business listing Google My Business & Google Maps 7
kathleen.rhodes Google's My Business Provider - how does a Chamber of Commerce sign up Help & Support for Google Local 6
ganapathy "Bookings" tab available But, no "Sign Up" option on GMB? Google My Business & Google Maps 5
JoyHawkins Google Launches New Sign Up Process For Service Area Businesses Service Area Businesses 11
Vijay Marathe Getting 500 Server Error when signing in to GMB dashboard! Google My Business & Google Maps 5
L Sign Post Citations 4
C Old Places Dashboard Being Taken Apart - Sign That New Dash is Close? NAP, Categories, Dashboard Data 4
Colan Nielsen Old Places Dashboard Being Taken Apart - Sign That New Dash is Close? NAP, Categories, Dashboard Data 4
J Google Plus Picture Issues (minus signs everywhere!) Google My Business & Google Maps 15
M client G + account signed up incorrectly under my own account Help & Support for Google Local 3
Chandra What is the state of reputation management in SEO and marketing? Break Room: Chat and Off Topic 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
A Pointing SEO friendly domain to old domain and its effect on GMB ranking? Local Search 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
B SEO A/B Testing is possible... And it is easier than you think Recycle Bin 0
J Voice SEO suggestions? Organic SEO 2
M Client Says SEO Should Be Paid By Commission Only Consultant's Corner 15
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
djbaxter Webinar Technical SEO Help Hour Oct. 28 Events 0
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
D SEO Audit Expert / Consultant Needed Local SEO Job Board 1
djbaxter SEO Cheat Sheet for Small Businesses Organic SEO 0
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
djbaxter Do SEOs Blindly Believe Google's John Mueller? Organic SEO 2
djbaxter Google on Canonicalization: SEO Mythbusting Organic SEO 0
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
CraigJMount 10-Minute Survey Request for People Who Have Hired SEO Agencies Local Search 1
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
P I need a recommendation of a person implementing Schema.org (vast experience in json-ld and SEO) Local SEO Job Board 4
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0
djbaxter SEO people continue to debate about E-A-T but Google has been clear and consistent Organic SEO 0
L Yelp seo Local Search 2
Monica Simpson Local SEO Zoom - June 19th Events 1
quartercheapersigns Social Media for SEO Mobile & Social 5
Monica Simpson Meet Local SEO professional via Zoom Local Search 1
Monica Simpson Local SEO Zoom Meetup Local Search 1
djbaxter Local SEO Experts You Need to Follow on Twitter Local Search 0
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom