- Aug 7, 2013
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7 Ways Local News Sites Can Grow Their Digital Audiences
People are consuming more news than ever, but most local publications still aren?t getting the traction that larger, national news outlets are experiencing. According to a recent paper by Shorenstein Center fellow Matthew Hindman, local news organizations attract just 0.5% of all web traffic, and 85% of the traffic going to news sites heads directly to national publications. The solution to this problem, according to Hindman, is for local publications to make their websites ?stickier? through a mix of improved technical experiences and more strategic content considerations.