Local Search Expert
- Jun 28, 2012
- Reaction score
Joy Hawkins said: "It's official. We are calling the massive Local algorithm update from September 1 Possum. Have to credit Phil Rozek for the name and Colan Nielsen, myself and Darren Shaw agreed it's fitting."
"Darren Shaw liked it because you can say "awesome possum" and Phil Rozek pointed out that many people think their pages are gone when in fact they're not. They're hiding/filtered (playing possum)."
We're seeing strong correlations between new listings and filtering. Plumbers and those in similarly saturated markets are seeing shake ups across the board. I'm working on some sure-fire ways to get businesses unfiltered and hope to share it with the community!