1. Create a service page for each of your categories and optimize its on-page accordingly.
2. Create location pages for search terms like "Service in City" and optimize them for areas you're currently not ranking in.
3. Create blog posts about topics from your industry, local area or your business itself. These blog posts can then point to your respective service pages to increase relevance. Be sure to keep the relevance high. Every page that points to another page can be seen as a recommendation from a source (blog post). This source should reflect professionalism, trust and credibility.
4. Create backlinks - that basically works like 3. only that the links come from outside.
5. Increase click through rates for your existing pages and test different title and meta descriptions.
well first of all you need to know your major target keyword. Then you check if there are people who search for "keyword + target area" like "private chef in Houston". You can create a service area page where you list all your service areas and link to specific service area pages (location pages) where you tell your visitors something about the area, your business, and why it´s so cool to have a private chef in [city] etc etc.
URL structure would be something like:
For more than one keyword you could go for
New advertising option:
A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters.