Mar 25, 2014
Reaction score
Apologies if this has already been posted and I missed it - but BrightLocal have recently released the results of their 2016 Local Citation survey.

Expert Local Citation Survey 2016

Welcome to the Expert Citation Survey 2016. This survey takes a deep dive into the world of local citations with the help of 21 local search experts who have provided their experience, knowledge & insights. This is the 3rd time we?ve run the survey, having published previous editions in 2013 & 2015.

We asked our local SEO experts 17 questions that would discover how relevant citations are in 2016, how important they are for local businesses and current best practices for building & cleaning up citations.

Some very well known names participated in the survey so if you haven't already, head over to check out their thoughts.

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">


Mar 7, 2016
Reaction score
I can't copy and paste key takeaways, because their twitter sharing button takes each tweet icon and makes into a King Kong size image.

I took a look at this, and it seems like nothing's changed;
niche, quality, media...
Oct 25, 2013
Reaction score
  • 90% of local experts say accurate citations are Critical or Very Important to local search ranking
  • 86% of local SEO experts say quality of citations is more important that quantity of citations
  • 'Industry Relevance' is the most important factor to consider when choosing which citation sites to use
  • 33% of local SEO experts say Niche / Industry Directories offer the greatest authority
  • Correct address formatting on Citations is Important but not Critical, say 21 local search experts
  • 62% of local search experts say rich citations are Essential or Very Important

My lame hack of the day: pasting copied text into notepad strips out all styling and images. Thanks for the post Priya!

The results for citation velocity was interesting, and I'd be interesting to hear what others on here have to say. The survey linked above has almost a third of local SEO providers saying they view citation building as an ongoing process. I don't know that that makes sense to me, unless that's purely to find a balance of cost with the client (spending x amount all at once for a 30 day mad dash vs spreading it out over a few months at a much lower monthly cost and a more sane work pace). The expert quotes in that section of the survey line up more with my thoughts than the distribution of what people voted on, especially the comment that it takes a little while for pages to get spidered and counted anyway.

What do you think? Do you vote for indefinite ongoing citation building, or is it more about quality vs quantity, and hitting them at a balanced speed that takes into account client budget and work priority?

Eric Rohrback

Oct 3, 2012
Reaction score
I think it depends where the client is at when it comes to citations. Do they have a lot of problems or are they pretty stable? If they chanced locations, name, or have been playing around with tracking numbers then it might be an ongoing process. Basically this all depends on the situation the client is in.


Mar 7, 2016
Reaction score
I feel citation building atleast to our company starts with the foundational review sites, niche directories etc. I don't recommend going over 40-50 for velocity; whereas some authors don't feel that makes a difference. Again trying to get sandboxed over citations isn't thrilling, but creating a footprint via a ton of citations may not sandbox it, but it will leave a footprint for manual reviewers to consider if something should ever come up in the future and the site gets reviewed.

I think the continual citations was in reference to unstructured citations, found in youtube videos, on sites etc.

Now personally, if I had a site that was in a very competitive local niche, I think taking the time and money to put together a piece of content would be more helpful for local rankings than additional unstructured citations. Whether that content is on your site and you are promoting it with other sites' resource pages, broken links etc., or it's on another's site in the form of collaboration or guest posting.
Oct 25, 2013
Reaction score

that's exactly my take too. I hadn't thought though about leaving a footprint from building core citations too quickly... if you've personally heard of anyone running into trouble from hitting the core stuff too quickly I'd love to hear about it reconsider what I do for my clients, but for now my strategies with offsite stuff is basically to shotgun the core citations and then move on to a slow and steady backlink building campaign. I haven't really done much with unstructured citations... I saw a comment you left on another thread about doing that on videos, that's a great idea. Sounds like an area I should do a little research on...
Similar threads
Thread starter Title Forum Replies Date
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
Colan Nielsen NEW Claim your listing on BrightLocal's Agency Directory: Get in front of relevant customers and win leads LSF News and Announcements 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Colan Nielsen NEW Introducing BrightLocal Academy! LSF News and Announcements 0
J BrightLocal Local SEO Tools & Software 16
dave101 BrightLocal / WhiteSpark / DBA Platform Local SEO Tools & Software 3
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
djbaxter Webinar: BrightLocal Search Clinic with Greg Gifford Events 4
keyserholiday 2019 BrightLocal review survey Local Reviews 0
djbaxter Brightlocal: Fake Reviews Statistics Spam on Google 4
M BrightLocal Data Aggregator push - Do you have to do it every year? Citations 17
M Including tracking number when you submit to data aggregators? Ex. BrightLocal NAP, Categories, Dashboard Data 3
pony BrightLocal - Google My Business Insights Study Google My Business & Google Maps 4
vinchenson Brightlocal Dashboard Alternative? Local SEO Tools & Software 2
JoyHawkins New Free Tool from BrightLocal Local SEO Tools & Software 7
JoyHawkins Please Welcome our New Sponsor - BrightLocal LSF News and Announcements 9
Tim Colling BrightLocal announces new Review Manager product Local Reviews 1
rosie.brightlocal New BrightLocal data: Online Reputation Management Survey Local Reviews 2
Tim Colling BrightLocal Ranking stopped working as of Sept 9 and they've gone silent about it Local Search 13
C Best Value Local SEO Platform? Brightlocal? Mox? Yext? Whitespark? Tribelocal? Consultant's Corner 8
Caroline Yell call tracking Number and BrightLocal Local Search 3
rosie.brightlocal New data: BrightLocal's Voice Search for Local Business Study Local Search 1
rosie.brightlocal BrightLocal Expert Local Business Link Building Survey Local Search 0
A Looking for Yext/Synup/Brightlocal/Moz/Single Platform account owners for help Citations 6
F Best Way To Track Maps: BrightLocal vs Whitespark? Local Search 2
rosie.brightlocal BrightLocal's Local Search Industry Survey 2017 - Out now! Local Search 1
S BrightLocal: Rankings Accurate? Local SEO Tools & Software 4
rosie.brightlocal Open Now for Responses: BrightLocal's Local Search Industry Survey Local Search 2
rosie.brightlocal BrightLocal's Local Consumer Review Survey 2017 Local Reviews 1
Tim Colling A bad day: when both BrightLocal and have outages during client calls Break Room: Chat and Off Topic 7
Scott ClientClicks Brightlocal adding data aggregators to citation burst submission service Local Search 1
Tim Colling BrightLocal adds new features: Location reporting dashboard plus Google Analytics Local Search 2
Tim Colling BrightLocal Local Ranking reports useless for past two days Recycle Bin 2
Linda Buquet New Free Tool to Emulate Google Search Location - From BrightLocal Local SEO Tools & Software 2
Dustybones BrightLocal Updates Tool To Track Sub-Rankings Local SEO Tools & Software 1
Linda Buquet Survey Results: Backlink Building for Local SEO - BrightLocal Local Search 4
paulg Re: Brightlocal? Places Scout? Other? Recycle Bin 0
Weve Got Your Customers Brightlocal? Places Scout? Other? Local SEO Tools & Software 7
Linda Buquet Best Local Search Blogs of 2014 - The BrightLocal Results are In! Local Search 0
Linda Buquet 1000+ Niche Citation Sites for 41 Local Business Categories - BrightLocal Citations 7
Linda Buquet Why US Ranking Reports are WRONG Post-Pigeon - BrightLocal Explains Google My Business & Google Maps 10
Dustybones Brightlocal Review Survey helps us understand consumers Local Reviews 2
Linda Buquet TalkingLocal - Interview with David Mihm by BrightLocal Local Search 1
Dustybones Hey! Look who Brightlocal put at the top for Local Search Communities! Local Search 2
J Ranks D in 7-pack yet beats A-C in BrightLocals metrics and has strong OnPage Ranking Puzzles 8
jasonkd Ranks D in 7-pack yet beats A-C in BrightLocals metrics and has strong OnPage Ranking Puzzles 8
Linda Buquet 2013 Local Business Reviews Survey by BrightLocal Local Reviews 0
Colan Nielsen BrightLocal Local SEO Industry Survey 2013 - FYI Consultants Local Search 1
Linda Buquet BrightLocal CitationTracker Charts, Notes and Updates Local SEO Tools & Software 1
Linda Buquet Free BrightLocal Webinars - Local SEO Software Tools Local SEO Tools & Software 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom