Aug 20, 2014
Reaction score
There is no field in GMB in the Uk to enter the county, therefore the county does not appear in local pack results or in Google Maps.

However the county is a natural part of a UK postal address and we often want to rank for county searches.

If we want to make sure that NAP is exactly the same on citations as it is on Google Maps, should we be dropping the county off our citations too? Or if there the rest of the address is spot on the same, is there any harm to adding the county as well?


Aug 20, 2014
Reaction score
I tried to add the county in Map Marker. It does not allow it. You can only add locality, which is a drop down list of towns.

I did another check and Google very rarely displays the county in UK listings. It seems to omit the county and doesn't give the option to add. Stange it does this. All listings in the USA have state shown.

So now I've reached the conclusion that we can't add the county, do you think we should also omit the county on citations (where allowed)? Or do you think the presence or absence of the county will be irrelevant to the consistency of the NAP?

Colan Nielsen

LocalU Faculty
Jul 19, 2012
Reaction score
I would only add the county on directories that have a specific section to add it. Otherwise just stick to the main NAP. You could also add the county to other places such as the business description area on the directory listings.
Similar threads
Thread starter Title Forum Replies Date
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
Craig McBreen Citations for service area business Citations 16
Travis Van Slooten What are the 12 Core Citations Every Business Needs in 2019? Citations 16
Tim Kahlert Citations Business Name For Multiple Locations Citations 4
brettmandoes Automating Citations for Multi-Location Business Citations 13
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1
Genna_Local_SEO Building Citations for Businesses with Seasonal Hours Citations 4
A Minor difference in business name NAP in citations. What would the impact be? NAP, Categories, Dashboard Data 1
axiomdg Minor difference in business name NAP in citations. What would the impact be? NAP, Categories, Dashboard Data 1
J GMB: Business name + "Ltd" versus just business name ? mixed citations Citations 2
Durandl How to check business citations for businesses Located in France Local Search 1
R Citation Strategy For When One Company Buys another Business? Citations 10
Linda Buquet Top 100 Local Business Directories/Citations for Local SEO by Andrew Shotland @Yext Citations 12
S Using Inc or LLC in business name for citations Citations 5
gkantsios Local citations (mobile business) Citations 4
J Re: Business Name for Citations - For Individual Practitioners/Agents? Recycle Bin 0
shondarogers Claiming the Business Citation vs Creating a Profile Google My Business & Google Maps 2
KeithS Business Name for Citations - For Individual Practitioners/Agents? Citations 1
jaywilner Using legal name of business for updating citations versus client preferred name? Citations 8
M Moved Business, Competitor Take over, Citation Clean Up. Moving or Name Changes 0
M Moved Business, Competitor Take over, Citation Clean Up. Moving or Name Changes 0
S Questions About Citations, G My Business, and Local SEO for Service Area Business Local Search 3
Linda Buquet 1000+ Niche Citation Sites for 41 Local Business Categories - BrightLocal Citations 7
dje0624 Dr. name or business name for citation building (solo practioner) Help & Support for Google Local 7
L Citation-building Only - As a Business? Consultant's Corner 16
Linda Buquet How To Find Quality Citations For Your Business - Darren from Whitespark Citations 2
bluehabit Building Citations with no Physical Business Location? Citations 7
Bishop Citations: Business Name Change question Citations 4
Benjamin Beck Citation Directories For Local Businesses ? By Country Citations 8
D Citations -> Other businesses sub-leasing space at our address! Local Search 2
Tyson Downs Citations for Multi Location Businesses Local Search 1
M Map Citations for business serving customers in certain area(not at business address) Local Search 1
Linda Buquet PRIVATE Citations for "Hide your Address" Service Area Businesses? Citations 1
Andrew Forster My compilation of the 10 Best Citations for Canadian Businesses Citations 6
R Home-Based Business & Obtaining NAP Citations? Local Search 3
Linda Buquet Hot List Niche Ethnic Business Directories for Local Citations Citations 1
Travis Van Slooten New FREE Citation Tool for Small Business Owners Finally Completed Local SEO Tools & Software 7
Linda Buquet 55 Largest Local Business Directories + the Top Citation Sources in US Citations 4
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 3
JohnnyM Changing Information in citations Google Local 101 1
DragonXD SEMrush and citation service in Denmark NAP, Categories, Dashboard Data 4
JoshuaMackens Insurance Citation Sites Local Search 5
K Law Practice Buyout and Existing Citations Citations 4
sixthcitysarah What citation sites would you say are still important in 2020? Citations 10
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
F Looking for Italian citations services Citations 7
Mike Yem Automotive Department Citations Ask a LocalU Expert [PRIVATE] (LocalU) 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom