More threads by bethleach

bethleach

Member
Joined
Mar 30, 2021
Messages
6
Reaction score
2
I have a client who purchased another business which has mediocre reviews (7 total 3 are bad. score of 3.5) Should we mark the business as closed and start a new GBP? Address and phone will be the same and its the same type of business.
 

whitespark

1
LocalU Faculty
Joined
Aug 9, 2012
Messages
528
Solutions
3
Reaction score
693
I wouldn't. The age of the listing has local SEO value, so it would suck to start from scratch.

I would just respond to all of those negative reviews, apologize for their previous experience, and let them know that you're under new ownership now and have a commitment to quality.

Then I would fire up a great review acquisition strategy to get tons of positive reviews streaming in. Once they have 30+ great reviews under the new ownership and those old reviews are clearly for the old business, then you'll be looking great in the search results.
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


QRCode

QR Code
Top Bottom