m_j_gregory

Member
Joined
Aug 13, 2012
Messages
74
Reaction score
8
Hey all,

Hope everyone is having a great week so far. Just wanted to share what our team believes to be a cosmetic update to the SERP's. More specifically, pertaining to how the local listing is displayed. This was discovered by a colleague of mine, Alex Cordes. I apologize if this has already been discussed or is old news.

Please reference the image here:

serp-update.jpg

Some of the more noticeable changes are:

1. Showing one image from the listing (rather than multiple images) alongside of an image of the map. (A listing with no images will simply just show the map itself.)
2. A larger display of the business name.
3. More prominent buttons that call greater attention to directions and writing a review.

What is everyone's thought on this? Hope this was beneficial.

Thanks,
Matt

serp-update.jpg
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks so much for posting this Matt. I discovered yesterday and was discussing with someone at the Google forum but had not had time to post yet.

So thanks for doing it for me! :p Love that you and your team catch stuff so fast and always share it here with the community. You guys ROCK!
 

m_j_gregory

Member
Joined
Aug 13, 2012
Messages
74
Reaction score
8
Thanks Linda, we appreciate that we can help out! I'm glad I spared you some posting time ;)
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
FYI here's the G forum thread I was involved in yesterday. Not much new info and Matt's info is better due to screenshot. But posting so it's easier to find because you never know, someone could notice something new and post it there later. new google+local format?
 

geoseo

Member
Joined
Jul 26, 2012
Messages
13
Reaction score
0
Hi,


interesting discussion.


About these SERPs: do you have ideas about what factors trigger the Local module in SERPs? Is that a characteristics of pages or is it the kind of queries?


thanks!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I think it's based on a local intent algo AND demand.

LOCAL INTENT: Certain keywords are a little hit and miss because Google is unsure if the query is really local. A good example is computer repair type KWs. Google is sometimes not sure if you are really looking for a local business or if that's the type of help you can just get online. So for example sometimes computer repair WON'T pull local, but if you change it to computer repair SERVICE then it will.

DEMAND: Certain lower volume keywords like Laser Dentistry, for example, WILL pull local in some bigger cities but smaller cities some show and some don't. So I think it depends on type of query.

DEMAND: Another example that proves my demand theory... A consultant hired me for help on a listing for a roofer. I checked and notice one of the KW in his cats was not pulling local and told him it was a waste of space and to find another. He said "but back in April when I checked I am positive it was pulling local." Well back in April was the rainy season so there were likely more searches for that type of roof repair. When the weather dried up so did the queries and the local results went bye bye. :p
 

geoseo

Member
Joined
Jul 26, 2012
Messages
13
Reaction score
0
Great explanation Linda, thanks!


I was betting on the local intent and 'accuracy' of the keyword.


I think it also happens for business names where if a business has an unequivocal name the Local module is triggered, while if the business has a kind of generic name Google does not pull a Local module in the generated SERP.


Interesting how choosing a business name has these kind of implication nowadays.
 
Similar threads
Thread starter Title Forum Replies Date
D Cosmetic surgery Recycle Bin 0
Pete DUP: Redressal Form Purely Cosmetic? Recycle Bin 0
Pete Redressal Form Purely Cosmetic? Google My Business & Google Maps 12
B Discrepancy in Google SERP Info Local Reviews 2
LaurenHoward Mobile SERPs showing wrong phone number on GMB NAP, Categories, Dashboard Data 4
J Online Care SERP Feature - How to Be Included Google Local 101 5
starter_70 Are GMB posts not showing on SERP or Maps page? Google My Business & Google Maps 4
Justin Mosebach How to check SERPs for presence of a map pack in bulk? Organic SEO 4
C Major SERP shakeup Google Algorithm Discussions 3
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
john wieber Mobile Local SERPS Location Data in Result Local Search 5
L SERPs showing Knowledge Panel instead of Local box Google My Business & Google Maps 1
Conor Treacy Possible change to SERPs Display - Briefly Google News: Important Changes & Features 1
G Reviews Markup showing in Serps for Every landing and store page for eccomerce site - Is this is a hack ? Local Reviews 0
Rich Owings Is this a way to get review star icons for your own site in SERPs? Local Reviews 5
Ellen See More Hours - Clicking on this doesn't open panel in SERP Google My Business & Google Maps 1
IanJohnson Multi-Location Businesses not showing Local results in SERPs Google My Business & Google Maps 1
B SERP Question Local Search 2
StephanieNewton Change to featured snippets in SERPs Google News: Important Changes & Features 6
valgetova Knowledge Panel Mess on SERP Ranking Puzzles 4
M GMB map pack: What triggers images coming up in map pack on SERP? Google My Business & Google Maps 10
PaulSteinbrueck What is this at the top of the SERPs and how do you get in? Local Search 8
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
M Keyword in SERP-title as indicator for competition Organic SEO 2
raellovepie Possible "no review" glitch in the SERP 3-pack Google My Business & Google Maps 2
G Reviews markup showing in serps for LocalBusiness schema markup? What's going on Local Reviews 7
M SERP showing "this site may be hacked"? Local Search 2
M Spam at top of SERPs Spam on Google 8
Ian Hammond Any fast methods for removing a page from SERPs? Local Content 6
hajnasiewicz SERP Influencers Help & Support for Google Local 1
M Length of title tag shown in SERPS is NOT 600px Organic SEO 2
MannyL Icon in the SERPs results? Google My Business & Google Maps 12
C Google is testing links upon title in SERP Organic SEO 6
JoyHawkins New Free Tool to Track Fluctuation in Local SERPs Local SEO Tools & Software 0
BrianMacKenzie Variations in Number of SERPs Above the Map Pack Local Search 0
nathangdavidson SERP checker using geo-cordinates Local Search 5
Kevin Marshall How Hard Is It to Outrank Yelp and Other Directory Websites in the SERPs? Local Search 5
Tamara13 GMB rating stars in SERP Local Search 8
vivekrpatel Google is not showing aggregate rating on SERP Local Reviews 6
Cory Agular Sourcing Movie Time Data on SERP Google My Business & Google Maps 1
rosie.brightlocal Local Services Ads Click Study: Where do people click on local SERPs? Paid Search and Local Service Ads 5
AndySimpson Get localized SERPs at an exact location without any additional tools - Fake Your Location! Local Search 27
Garrett Sussman An Analysis of Review Site Listings in SERPs Local Reviews 0
RSWHTN Mysterious Location Based SERP Disappearance Local Search 0
Suleyman Okan PDFs in SERP listing competitor names in title Local Search 2
chrish Local 3 Pack listing in Google SERPS Local Search 3
S Attorney SERP Results Local Search 9
M 3-Pack Images in SERPs? Google My Business & Google Maps 9
L Tracking click throughs from Google local SERP listing by adding UTM tag in site URL Local Search 7
Garrett Sussman How Online Reviews Can Impact Rank and CTR on SERPs Local Reviews 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom