- Aug 7, 2013
As Inflow points out, every audit and situation is different, but there are similarities in play when conducting a content audit. Inflow offers more strategies for common scenarios on their website. What does your content audit look like?
How To Do a Content Audit - Step-by-Step
This is Inflow's process for doing content audits. It may not be the "best" way to do them every time, but we've managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data. The fundamental parts of the process remain about the same across numerous types of websites no matter what their business goals are: Collect all of the content URLs on the site and fetch the data you need about each URL. Then analyze the data and provide recommendations for each content URL. Theoretically it's simple. In practice, however, it can be a daunting exercise if you don't have a plan or process in place. By the end of this post we hope you'll have a good start on both.