yigitc

Member
Joined
Sep 30, 2019
Messages
14
Reaction score
1
Recently I heard that google want 3 star or 4 star reviews along with 5 stars. Only 5 star reviews look spammy for google bots. Is it true?

I have 33 5 star reviews.
 

Wirenut

Member
Joined
Oct 26, 2019
Messages
105
Reaction score
39
There have been multiple studies showing better conversion rates if your average review is less than a perfect 5.0. But that's about consumer behavior, not how Google's algorithms treat your business.
This seems like one of those correlation does not equal causation things.

Businesses who market well and have good conversations rates might have a 4.7 rating on average. But that does not mean that a business's conversation rate will increase if they, for example, were to purposely ask for 4 star reviews in order to lower their rating from 5.0 to 4.7. At least that is my opinion.
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
734
Reaction score
525
If I see a perfect 5.0, it does make me wonder if the business is gating reviews (only asking happy customers for reviews). Regardless of how it impacts conversions, they could be missing some valuable feedback.
 

Artem Okhrei

Member
Joined
Jan 9, 2020
Messages
11
Reaction score
6
I think reviews only with 5 stars look suspicious. The key moment is trying not to get lesser than 4 in average rating, because after that we have significant drop in conversions. This research illustrates it well.
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,513
Reaction score
1,660
I think reviews only with 5 stars look suspicious. The key moment is trying not to get lesser than 4 in average rating, because after that we have significant drop in conversions. This research illustrates it well.
Surely that depends on (a) the industry and (b) the total number of reviews.

If your business has 50-100 reviews and all are 5-star, I would find that suspicious.

If your business is a new rural local small business with four 5-star reviews, that is more like the norm for what I see, unless it's really a poor business with terrible customer service - those don't last long in small rural communities where word of mouth is going to warn people not to use them faster than Google ratings ever could.
 
Similar threads
Thread starter Title Forum Replies Date
D Do google punish google my businesses with only 5 star reviews? Recycle Bin 1
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 3
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 2
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 14
JoshuaMackens Google Posts & Ranking Local Search 10
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
Professor M Google slapped in France over misleading hotel star ratings Google News: Important Changes & Features 0
D Google Spam Fighting Question Google My Business & Google Maps 6
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
PaulSteinbrueck Average Google rating no longer in Google Knowledge Panel? Local Reviews 8
Professor M Is Google thinking of adding payment capabilities to GMB listings/website? Google My Business & Google Maps 2
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom