Oliver Keates

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How important is the GMB business name in terms as a ranking factor in 2021?

If i am searching for a plumber near me for example would a plumbing business with the keyword plumber in the business name have more authority in it in regards to ranking over a plumbers business who didn't have the keyword plumber in it? For example the plumbing businesses John Smith Plumbers Ltd vs John Smith Ltd?
 

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