Local Search Expert
- Jun 28, 2012
- Reaction score
So a Twitter convo popped up started by
John Leo Weber that prompted Barry from Search Engine RoundTable to write this post:
<a href="https://www.seroundtable.com/google-adds-letters-to-local-pack-results-21576.html">Google Adds Letters To Local Pack Results</a> - I pointed out in comments that there are also NO REVIEWS in that display and it's been around awhile for branded searches.
Barry that's kind of incorrect.
Not sure what he searched for but Google mistakenly thought it was a branded search. Branded search has been doing that style with letters for a long time. I posted about it maybe 8 months ago or so.
Search Seattle Mcdonald's and you'll see it. The A, B, C is to tell the different locations apart. Note also no review stars in that display.
Now do pure generic like Seattle Chiropractor or Seattle plumber and you'll see the standard display. No letters but yes to reviews.
So we went back and forth on Twitter about all the queries that are NOW showing that new style display. Barbers, movers, pest control, etc.
Haha I write so much that I forget what I wrote half the time. (Senior moments.)
Wrote about this exact same thing 8/15.
<a href="http://www.localsearchforum.com/google-local/35962-no-reviews-stars-new-local-3-pack-yet-another-google-test.html">NO Reviews or Stars In The New Local 3 Pack - Yet Another Google Test?</a>
That post was about the fact - that display mainly shows for branded terms but I mentioned it was also showing up for some generic terms as well.
In that post I speculated that the missing reviews and review stars could be one more step toward pay to play. (Want to be in the new top of page 3 pack? Higher up with reviews? Get on board the new paid placement option.) PURE Speculation...
Anyway seems like that display might be rolling out a lot more broadly now.
STAY TUNED. I'll ask Google and see if I can get a comment. (But it will likely be that Google is always testing different display layouts.)