Local Search Expert
- Jun 28, 2012
- Reaction score
Image Credit: Influx Entrepreneur
Bill Slawski over at SEO by the Sea always has the most interesting posts.
In case you are not familiar with his posts, he takes apart Google patents, which really gives us a good glimpse into how Google thinks and elements that possibly are or could be part of the algo.
In this patent Google is attempting to detect fake keyword stuffed business names. BUT it's not what you think at 1st glance. This patent does not appear to be designed to weed out those problematic keyword stuffed, fake business names that are such a thorn in our side!
This one touches on a different spam strategy no one ever talks about, one I had not given a lot of thought to. But it's essentially hijacking a brand, to get traffic.
The example given in the patent, is a search for a Courtyard Marriott that brings up a listing for a business titled: "$28 Lockmith (877) phone#, House, Car, Auto Lockout".
<a href="http://www.seobythesea.com/2015/09/google-fights-keyword-stuffed-business-names-using-a-surprisingness-value/">Google Fights Keyword Stuffed Business Names Using a Surprisingness Value</a>
The present invention relates generally to identifying fraudulent businesses and business listings. More specifically, the invention relates to determining a ?surprisingness? value for a particular combination of words in a business title based on the likelihood that the combination has appeared in legitimate business titles.
The value may be used to determine whether the business or business listing is legitimate or fraudulent. For example, third party hijackers may ?keyword-stuff? business titles or attempt to include words associated with prominent businesses in a title of a less prominent business associated with the third party
Above is just a partial snippet, click through to read the rest.
Bill also touches on a previous patent he wrote about that used street view to detect real business names.
Additionally he also mentions some of the methods these hackers use to rank for popular terms, which is to get the popular business name or location mentioned in their reviews, etc. You can see that in play in the screenshot for the Marriott example.
Fascinating what hackers will do and how much energy Google has to put into blocking this kind of crap!
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