JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
Hi Guys,

I have encountered a very interesting issue with Google Maps. Hoping someone can lead me to the right person or contact to go to.

One of my clients is located in the city of Katy, TX and their address has the city in their name.

However, when you look at the map of Katy their actual business location is located outside of the city. I've inserted the map below and added a location marker of where the location of my client's business is.

Map of Katy.png


I asked the client if there was ANY chance they got their address wrong and that maybe they are apart of Cinco Ranch, however, they said no, they've had Katy in their address.

The plot thickens a little bit, I decided to look into Google Maps and see if maybe the business was actually in a different city's boundaries. So the two bordering cities are Cinco Ranch and Houston.

Cinco Ranch
Cinco Ranch.jpg


Houston
Map of Houston.jpg


I know the images are a little big, but if you look at the red location marker, the business is supposedly "Katy", yet it isn't in Cinco Ranch and isn't in Houston. It literally fills a space where the two city boundaries almost meet.

My concerns are that for rank tracking on Google Local our rankings aren't good and that is probably because we are so far off from the centroid of Katy, and looking at the map, outside it's limits! Our organic rankings are pretty strong, but local not performing at the same level.

Has anyone ever encountered something like this?
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,894
Solutions
13
Reaction score
1,471
@JasonKhoo, you'll want to see what city / town / census-designated place your client's ZIP code resolves to: USPS - Find a ZIP Code

You may also look at neighboring business, to see where Google says they sit.

I've had weird cases like this one, where the client's address is in a Bermuda Triangle. Just be as consistent as possible in the address you use on listings.

Depending on the search terms you care about and on searchers' locations (relative to your client's location), it may not even matter much.
 

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
452
Solutions
1
Reaction score
520
My concerns are that for rank tracking on Google Local our rankings aren't good and that is probably because we are so far off from the centroid of Katy


If the rank tracker is using the city center to measure from, it may be recording lower rankings only because of the distance between the measuring point and the business location.
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
@Phil Rozek thanks for the tip! I looked it up and the USPS tool said Katy, so at least I know that we have the right city. I was thinking that for being outside the city boundaries it was having a large impact on the rankings, but I think what I need to do is just a full scale evaluation before I jump to conclusion.

The client generally falls on the first page, usually 5th or 6th organically and we're trying to get over the hump to at least top 3 spots. I think I'm going to go in and evaluate our competitors and see if where competitors are located is having any effect before I jump to that conclusion. I know we have way higher domain authority and more content, but i think i need to lay it all out to get a better idea to jump to the conclusion that it's solely this factor causing a problem.

@Yan Gilbert correct. I need to go back in and run a Local Falcon report to get an evaluation.

Thanks guys!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
1) How old is the GMB page? If it is young, that is likely the culprit.

2) Do you have any Google reviews? How many do you have compared to your competition?

3) Can you show us a search results page on the map so we can see where you are located vs your competitors?
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
@JoshuaMackens

1. I started working with this client about a year and a half ago. They already had one created so I would say it isn't a relatively new page. Not sure how to see when the page was exactly created.

2. This may be a culprit. When I looked into this didn't realize our reviews spread is so large (face palm - can't believe I overlooked this) They only have 14 reviews. The average reviews are 90.4 reviews and we have 14.

3. I've attached a screenshot of the map. I've hidden names for privacy purposes.
3940
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Without knowing the search query, I'm shooting in the dark here.

GMB page, if it's over a year and a half, shouldn't be an issue.

Reviews could be considering how much more your competitors have according to what you said.

I don't think your location is the issue. You're in the city and some of the others showing up look like they're further away from the centroid than you are.

Where do you rank on map pack vs organically?

What industry is this?
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
Hey @JoshuaMackens

Organically we rank first page, usually 4th or 5th organically.

On maps we average anywhere 10 - 15 (so not close to the top 3).

It's in the dental field! I know that there is limited data so appreciate the help. One thing the site does have is our domain rating and url rating is much higher than our competitors, 35 DR and the competitors who rank above us have an average domain rating of 10.

What I think can be a factor is also when we acquired the site, the business had a large library of content, but we've figured out the content is boiler plate content and duplicates do exist across the web. After reviewing the data and rankings, I noticed we saw a slight decrease in rankings in the last week, which may be correlated with the most recent algorithm update.

The content has always been a lingering factor that I thought may be a factor.

For the basis of this thread though, I think trying to deduce if its a local issue is really helpful

Jason Khoo
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I'm not sure what metric DR is (ahrefs?) but I wouldn't rely on those but very loosely.

I'd say its got to be the reviews then honestly. You've done the business listings?

Also, getting top the top organically wouldn't be a bad idea either. It can only help.

Have you run a LocalFalcon search?
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
Yes, DR is Domain Rating from Ahrefs.

Yeah, it may be the reviews. And yes local listings are taken care of.

I've pulled Local Falcon searches and it's not great. They do appear in the local pack relatively close to their location, but when compared to other clients, it's not a great showing.

I can't find a screenshot, but I'll run a search and update on the thread.

I think from all this discussion, I'm thinking that it may be a combination of getting rid of duplicate content on the site and also work on those reviews. The client has had major difficulty getting reviews.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Dentists are crazy hyper-local so I rarely (if ever) see Dentist ranking outside their immediate area. If they aren't located in the particular city it will definitely hurt their local rankings for [dentist + city] but they should still rank fine for stuff like "dentist" or "dentist near me" if you're scanning near their area (use the Local Falcon for this).

I run into situations like this quite often where the address is actually right outside of city borders and doesn't really fall into any city. You can tell what city Google thinks they're in by looking in the Knowledge Panel right below the map.

3941
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
@JoyHawkins Wow, great tip! I just did a search and this is what I found for the city
3955


Guess this means that Google is treating us as Harris County??

@JoshuaMackens

I've run a local falcon search and this is what we are seeing.

Geo modified term pediatric term [kids dentist in Katy]
3956


Non Geo Modified term [pediatric dentist]
3957


We typically do much better organically and google maps wise on non geo modified terms. for the geo modified, it's pitiful.

Also, after the last update, we saw a drop across the board. Still on first page organically, but drops nonetheless. Will be joining the other topic to add some insight.
 
Similar threads
Thread starter Title Forum Replies Date
dave101 Shown vs Hidden Address on Google Maps Google My Business & Google Maps 3
K Map Pin Does Not Show When Business Owner Googles Their Address Google My Business & Google Maps 1
A Google Maps Showing Different Map When Searching Name vs. Address Google My Business & Google Maps 1
L Canada Post Address Doesn't Match Google Maps Citations 6
Jared Broussard Google Maps: Address Searches Producing "At This Location" Bar Google My Business & Google Maps 1
Jared Broussard Google Maps: Business Name Search vs. Business Address Search Google My Business & Google Maps 4
E Google Maps buried listing after updating address Google My Business & Google Maps 30
Tim Sweeney Understanding How Google Maps Formats Street Addresses Along Highways Google My Business & Google Maps 4
iwebresults phone google maps does not match google+ address Local Search 11
Linda Buquet Service Area Businesses with Hidden Address Missing from Google Search Map? Google My Business & Google Maps 39
S Did Google update all address abbreviation for Google Local and Maps? Google My Business & Google Maps 6
M Google Maps Directions leading to old address Google My Business & Google Maps 4
Weve Got Your Customers Google Maps Calls Businesses With Address Hidden? Local Search 2
Jo Shaer Address on Google Maps Google My Business & Google Maps 5
Local Search News Curator Invisible Businesses with Hidden Map Markers Due to Google Places Hide Your Address R Recycle Bin 0
M Google Maps Rankings are not Stable Google My Business & Google Maps 2
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 7
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
F Google Maps Citation confusion? Google My Business & Google Maps 3
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 14
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
DangGood Google Maps, Years in Business Google My Business & Google Maps 4
Vickyboli Google maps pin misplaced Google My Business & Google Maps 6
L Google Maps 'Details' section - Can you add to this or edit? NAP, Categories, Dashboard Data 3
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
J Why is my label in Google Maps blue instead of red? Google My Business & Google Maps 3
K New Real Estate (apartments) on Google Maps Local Search 2
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Professor M Google Maps Update - live status of takeout and delivery orders when you book or order from Google Maps on Android and iOS Google News: Important Changes & Features 0
pbarnhart Google Maps Test - USPS cross-referencing for deliverability Google My Business & Google Maps 1
Brian Barwig Why You Should Embed a Google Map on Your Website Google My Business & Google Maps 1
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
A Big Issue with Google Map Rankings For Everyone Local Search 9
U How is Google Selecting Places on Google Local Context Maps Google My Business & Google Maps 0
MKubot Google Maps Embed on Landing Page - Helpful? Google Local 101 4
k.ivanova Google My Business & Google Maps forum threads being deleted Google My Business & Google Maps 11
djbaxter Google Maps Travel Time Break Room: Chat and Off Topic 0
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
jimmydoubleu Google business not listed/found on Search/Map after merge Google Duplicates & Merges 6
JoshuaMackens Google Maps Spam Fighting - Edits Not Approved - Solution? Local Search 28
djbaxter Google Maps Break Room: Chat and Off Topic 0
AndySimpson Probably just a test BUT....GMB carousel on Google Maps Google My Business & Google Maps 3
CraigJMount Mobility Reports- Apple Maps & Google Maps Local Search 2
jimmydoubleu Verified Google My Business not showing up in Knowledge Panel/Maps Moving or Name Changes 3
N "Fake" Google Map listings Spam on Google 11
S Confused. Very low authority websites keep ranking higher in Google Maps Google My Business & Google Maps 15

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom