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Google has agreed to pay a €1.1 million fine over misleading star-ratings for hotels in France.

The tech giant had been applying its own (algorithmic) system of ratings for hotels applied via its search engine and on Google Maps. But back in 2019, following a number of complaints by hoteliers, the French national competition and consumer watchdog (DGCCRF) instigated an investigation into this propriety rating system.

As well as agreeing to pay the fine, Google has changed hotel star ratings in France — agreeing to display the official Atout France ratings. So tourists in France can be confident that a five star hotel they see on Google Maps has an official standard attached to it which can’t be influenced by any of the usual online growth hacking tactics.

A spokesperson for Google confirmed the conclusion of the DGCCRF’s action, telling TechCrunch: “We have now settled with the DGCCRF and made the necessary changes to only reflect the official French star rating for hotels on Google Maps and Search.”

Article: https://techcrunch.com/2021/02/15/google-slapped-in-france-over-misleading-hotel-star-ratings
 

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