How to Evaluate New Client Sites for Google Penalties By @CaseyMeraz

[Linda Buquet]

Here's a great post from one of our new Top Contributors that I wanted to share.

Any time you take on a new client that is not ranking well, it's a good idea to run through some of these checks to see if past deeds caused a penalty.

<a href="https://www.lawyerseomarketing.org/is-my-website-penalized-by-google/">Is My Website Penalized By Google? By @CaseyMeraz</a>

A couple of years ago Google was actively penalizing a lot of law firm websites who were going after links in unnatural ways. But penalties are not just limited to law firm websites. In fact today, Thumbtack.com (A company who?s biggest investor is Google) was penalized for unnatural backlinks. This is very interesting if you consider that many lawyers actually purchase leads from this website.

Having been actively involved in the SEO industry for 10+ years now, I've seen, worked with, and been apart of some very nasty penalties. I've seen first hand what they can do to a law firm?s case intake and also seen the joy they receive when getting out of a mess like this. This whole journey is part of our story and why we?re ethical white hat marketers. Unfortunately uneducated marketers may not even know how to diagnose a penalty or realize that they?ve been in one.

If you?ve ever hired an internet marketing company, built links, or participated in shortcuts it?s probably a good idea to run an analysis to see if your website is under a Google Penalty.

What Type of Penalties Can You Get?

That's just a snippet, so head over to read the rest.

Thanks Casey!

 

[Colan Nielsen]

Nice overview! Thanks Casey, and thanks for sharing Linda.