How to rename Google Business Listing as part of a rebrand - any implications?

[Matt-Tutt]

Hi all,
I'm working with someone that is rebranding their business, and will be switching to a new domain and business name.
As part of this I want to ensure their Google business listing remains unaffected as they've picked up some good reviews over the years.
I wanted to check - is it as simple as logging into the GMB account, going to Info, and editing/saving the new name?

I'd heard stories that such trivial changes can still get listings suspended. I'd hoped to avoid that - and wanted to check the best way forward.
The old site will have 301 redirects setup to the new site address so the other SEO side of things should be taken care of.
The physical address of the business won't be changing.

Thanks for any help

 

[JoyHawkins]

Here is our checklist of things you should do: Rebranding Your Business | Checklist for Google My Business & Local Search

Also, make sure you add photos inside GBP to show pictures of signage with the new name.

Any time you make major edits on a listing you could have a listing suspended - it's the unfortunate nature of GBP.

 

[Matt-Tutt]

Thanks very much Joy, that's great

 

[Claudia]

@Matt-Tutt I just rebranded a restaurant and wrote this blog about all the updates we took. Hopefully it helps you think through the entire rebrand process within Google and beyond.

6 Critical Steps to Rebrand Your Google Business Profile When Buying a Business - Reputation Arm

Everything you need to know on How to Rebrand Your Google Business Profile after you buy a business.

reputationarm.com