Jared

Member
Joined
Dec 28, 2015
Messages
7
Hello. A quick question: If I leave my business' NAP in a comment, and said comment goes live on the website, does Google view this as a citation?

Thanks.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Technically yes it is a business mention, but I think you're actually asking whether this will help the business rank locally? It's most likely going to have a very minimal effect, if any. Google could use that to build trust in the NAP, but if you're only making comments like that to create citations then I think you're wasting effort.

I guess it depends what site you're leaving these comments on, and what type of comment it is. Comments are made to give a forum to discussion about the article/topic, so if leaving your NAP in there is helping the discussion - cool. Do that too much/don't contribute to the conversation well enough, and you could get your comments blocked by a moderator. You're better off using links in comments to relevant posts to help grow the conversation.
 

JustinB

Member
Joined
Mar 7, 2016
Messages
79
Yes it's called an unstructured citation. If it's on a blog whose comment links are no-follow then it won't provide the SEO juice you are looking for, but it can help NAP a little. Make sure it's on a same niche site if you are going to do this.

Assuming your comment doesn't get deleted, try to make it look nice, add value, answer questions. If I leave a link, I am usually the longest poster in their comments or have a couple of paragraphs built in, with a question back to the Author so he gets some participation from me.

NEVER stick to just one method of gathering NAP or backlinks. I am a huge fan of using blog comments for traffic and getting on influencers' good sides before I pitch them for guest blogging, or to index certain properties.

A better place to put your NAP would be videos...
 

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