Hello all. I'm trying to put together a case study. I want to compare the conversion rates of a group of 1,134 businesses based on one binary variable. It would be very time intensive to comb through the entire population, but I need the math to be solid enough to convince businesses of the value of that binary variable. I've been out of college for far too long and haven't run an analysis like this in ages. The internet left me far more confused than when I started. Any guidance would be appreciated.