- Jun 28, 2012
- Reaction score
A bit too early to say since we are still seeing major ranking fluctuations but in the long run it could change due to the emphasis they are putting in GMB in the last month or so. I'm seeing GMB's with no sites linked to it doing well too.
I'm confused. I thought you were talking about GMB or perhaps site rankings. What do ads have to do with this?yes that may be a change they want to do but that does not explain how an ad can bounce from 1 to 40 I can understand a small 2 3 or 4 spot change due to also but not ghosting an ad
Google said one of the purposes of this update was to make it so that keywords in the business name didn't impact ranking as much. I'm starting to see more cases that are showing that happening.
Everywhere I've read has said that authority is being rewarded over proximity in Bedlam update. Maybe it's different dependent on the industry, I'm not really sure, but I surely haven't seen law firms with more authority being rewarded. I have a client who, for the past 5 years, has ranked in local snack pack for search terms in his city.
Following launch of Bedlam, they dropped to page 3 organically and #8 locally.
I analyzed all 7 competitors which improved in rankings, compiled a spreadsheet breaking down number of pages indexed, citation sources via WhiteSpark, backlinks and domain authority via SEMRush, reviews, and even calculated the distance between each law firm's location to the center of the city.
4 of the 7 competitors which suddenly outrank my client are located less than a mile from the center of the city. My client has more reviews, pages indexed, local citations, backlinks, referring domains, and domain authority is significantly higher than all of these firms. My client is only 2.9 miles from city center. The firms outside of the 1 mile radius which now outrank my client pay extra money for Findlaw and Superlawyers listings. I don't necessarily see how authority is being rewarded when 4 law firms, one of which doesn't even have a website listed in their GMB profile, suddenly outrank my client simply because of where their law firm's office is located.