Tim Colling

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I have a client who is planning to change their branding. They would like to publish a press release about this and they have asked us for recommendations about where to send it. Apart from their local newspapers, where do you recommend that they send it? They probably don't want to pay for a distribution service.

Thank you in advance for your suggestions.
 

Tim Colling

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I have a client who is planning to change their branding. They would like to publish a press release about this and they have asked us for recommendations about where to send it. Apart from their local newspapers, where do you recommend that they send it? They probably don't want to pay for a distribution service.

Thank you in advance for your suggestions.

Anyone?
 

Conor Treacy

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I haven't done a manual release in a long LONG time - it's just too cheap to use a service to push it out.

For a local campaign you'd be hitting any local paper and/or radio station. The hard part is finding the contact of the right person at the location to reach, otherwise you're just dumping into the generic email address. For Omaha World Hearld for example, it's just news@owh.com but that's for anything from the public - press release, news tips, questions, corrections, complaints etc. Very easy for a PR piece to get lost in the shuffle.

I remember doing them with LA Times 20+ years ago, and once I had contact with a couple of people then I could always go direct to them.

These days I use ereleases or businesswire. Runs between $300-$500 depending on needs and reach
 

JoyHawkins

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Tim Colling

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Tim Colling

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I haven't done a manual release in a long LONG time - it's just too cheap to use a service to push it out.

For a local campaign you'd be hitting any local paper and/or radio station. The hard part is finding the contact of the right person at the location to reach, otherwise you're just dumping into the generic email address. For Omaha World Hearld for example, it's just news@owh.com but that's for anything from the public - press release, news tips, questions, corrections, complaints etc. Very easy for a PR piece to get lost in the shuffle.

I remember doing them with LA Times 20+ years ago, and once I had contact with a couple of people then I could always go direct to them.

These days I use ereleases or businesswire. Runs between $300-$500 depending on needs and reach

Thank you, @Conor Treacy :)
 

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