Question About Google My Business Website

[Matt Chauhan]

One of our clients is running a website created from the GBP dashboard. She also has an official website that is performing very well. On the GMB website, she is doing nothing but just copying and pasting the Google posts. The appointment link on the GMB website goes to the contact us page of the official website. We checked the stats of the GMB site on ahrefs and found nothing valuable. What shall we do with the GMB website? Shall we unpublish it or keep it running?

 

[JS Girard]

If they're using a normal website that works well and don't have needs for easy extra citations, I would unpublish it. It's clearly not doing anything specific for them, unlike that one case study.