Local Search Expert
- Jun 28, 2012
- Reaction score
OK so... everyone wrongly assumes and keeps saying that the Pigeon algo is more about traditional organic ranking factors. But here is a case where you have an organic ranking penalty. But still ranks in the A spot. Typically to rank high in the pack, you also need a high organic ranking.
So this pretty much proves that Pigeon is not only about organic ranking factors.
It's not just about organic, there are many other local factors in the mix. However organic is normally very important - this just shows you can still rank in local even with an organic penalty.
I wanted to share an interesting case I was working on at the Google Webmaster forum. I think this has come up once or twice here at our forum, but this is such a good example that I wanted to share.
Here are comments/theories thrown around between Ashley, a very sharp Top Contributor at the Google Webmaster forum and myself.
Want to share some of the theories too and see what YOU think!
Still violating quality guidelines after link removal - Google Webmaster Forum
Arron talks about an organic penalty and shows messaging he's gotten from Google, so we know he has some type of organic penalty.
I searched for the main KW from his title tag + city: Swimming pool builder Omaha, NE
Didn't find him in the top 5 pages, but didn't take time to check further.
Like I said, we've discussed this before, but I think it was pre-Pigeon.
Here are some theories Ashley and I discussed. Wonder what you think???
T H E O R I E S
Linda - So this pretty much proves that Pigeon is not only about organic ranking factors.
Ashley - Maybe. It can also say that Pigeon may be an algorithm that is not running on the same frequency as the algorithm that pulled his site down in main ranking too, right?
Ashley - My *very limited* view is that the local algorithms may lower the importance of some factors, and heighten the importance of others. So the factors that are more important in the main algorithm may be of lesser value in the 7-pack. Competition is of course also very different. Conjecture, of course.
Linda - That's a good point too and possible. But I've seen it a lot and for sites that we believe have had an organic penalty for a long time. So me and others that have speculated feel like somehow the local algo just does not see or excludes the organic penalty somehow.
But of course that's all just conjecture and yes it varies and always depends in part on the competition. Totally agree.
Ashley - That would be interesting if some organic penalties only affected some organic search results (and not local). I wonder if so, if it's by design or a little whoopsy.
FYI Ashley is one smart cookie!
So what do you think?
What's your theory???
EDITED TO ADD: I found the other post and WOW it's an eye opener.
<a href="http://www.localsearchforum.com/google-local/22424-google-pigeon-forgives-penguin-penalties.html">Google Pigeon Forgives Penguin Penalties???</a>
See the part about the local penalty buffer!
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