Responding to Reviews and the Local Algo

[tagbill]

Hello Gang

I have been told that responding to reviews impacts the google algo positively for local search. Has anyone heard this as well?

 

[Colan Nielsen]

Re: Responding to reviews and the Local Algo

I skimmed through Local Search Ranking Factors | Local SEO Best Practices for Ranking in Google +Local and didn't see anything regarding review responses.

I would think that a well-optimized owner response could give a slight boost to ranking.

However, I think the benefit of the owner response is more about conversion than ranking.

 

[Linda Buquet]

Re: Responding to reviews and the Local Algo

Bill since this isn't a private issue is it OK to move from the "Private Pros" forum to the public forum as it could help others and is a good general topic?

But no I've never heard anything about replies being a ranking factor and don't believe it is at all.

However Google DOES like fresh content and now that G+ Local pages are indexed she may 'like' responses.

But like Colan said the main reason to reply should be to acknowledge the customer's compliment or concern, which if done right can make the business owner look responsive and pro-active, which in turn can boost conversions.

 

[tagbill]

Re: Responding to reviews and the Local Algo

Linda

SURE move as you see fit and thanks to Linda and Colan for the great input!