Same owner, two businesses - one Google Ads a/c?

[lmiele]

Quick question - getting conflicting advice, Google's docs are less than helpful - would appreciate any insights.

Our client owns two different businesses. They are in different towns and have different names. They do not offer the same services and do not compete. They will have different PPC budgets.

For Google Ads - should we create a new Google Ads account for the second business?

Or would we be better off adding it to their existing account under its own campaign(s)?

Obviously we want to be able to distinguish conversions between the two businesses.

Many thanks!

 

[ElizabethRule]

I would make 2 accounts to keep it organized. Especially if you are running location extensions, that is typically linked at the account level, so having 2 separate accounts would eliminate any possibility of accidentally running one business's location extension on the other business's ad.