JoshuaMackens

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I saw a significant drop in 3 clients (chiropractor, psychiatrist, insurance) on Sept 20th. This would a web results/organic drop, not a GMB drop per say.

They are YMYL industries.

Two clients saw a GMB drop along with their web results/organic drop. One client saw just an web results/organic drop.

Also, interestingly, the insurance clients has two locations. One location page dropped hard website results/organically. The other did not. Very similar content (not copied, just similar).

Did anyone else see something similar?
 
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CarrieHill

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I've seen a bit of up and a bit of down.

Vacation Rental client is up a tad
dbf00404a40e209999aee9317ec8fbec.png
PI Lawyer client is down a tad
fd0cdb2a2899779ff1288da3cf25c809.jpg

Pest Control client is about even...
b2cccadac101dd26f619f63ac4711f08.jpg
 

JeffClevelandTN

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@JoshuaMackens

Hi Joshua, I'm curious if your clients have been affected by a recent change we've seen in Google's SERPs. I made a post about it: Google showing indented results

The change doesn't seem to be global yet. Rather than retype the entire post, if you have time, please read the thread. It would be interesting to know if you are seeing indented organic results for the search terms for your clients. It may explain the drop. For some of our clients it has been great for certain search terms, as they obtained two or more of the ten organic spots. But other clients got pushed down two, three, or even four positions due to competitors receiving an additional one or two indented results for some search terms.

You'll need to use a desktop browser to see what I'm referring to, because you won't see the indenting on mobile, however the SERP impact is still the same. But then again, you might not see the indention at all.
 

cfazio

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I saw a significant drop in 3 clients (chiropractor, psychiatrist, insurance) on Sept 20th. This would a web results/organic drop, not a GMB drop per say.

They are YMYL industries.

Two clients saw a GMB drop along with their web results/organic drop. One client saw just an web results/organic drop.

Also, interestingly, the insurance clients has two locations. One location page dropped hard website results/organically. The other did not. Very similar content (not copied, just similar).

Did anyone else see something similar?
I have a business that is a chiropractor ... for "chiropractor" went from ~12 organic to not ranked. For "chiropractor + city" went from #3 organic to ~#60 organic. This happened starting just before Sept 20th, and around 25th is when rankings plummeted.

Also on a primary care clinic alot of medical based keywords just completely lost rank.

Local map rank seems to be stable - ish but organic just disappeared overnight ... def concerned.
 

JoshuaMackens

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Thanks Joy! I probably need to be more active on Twitter.

@JoshuaMackens

Hi Joshua, I'm curious if your clients have been affected by a recent change we've seen in Google's SERPs. I made a post about it: Google showing indented results

The change doesn't seem to be global yet. Rather than retype the entire post, if you have time, please read the thread. It would be interesting to know if you are seeing indented organic results for the search terms for your clients. It may explain the drop. For some of our clients it has been great for certain search terms, as they obtained two or more of the ten organic spots. But other clients got pushed down two, three, or even four positions due to competitors receiving an additional one or two indented results for some search terms.

You'll need to use a desktop browser to see what I'm referring to, because you won't see the indenting on mobile, however the SERP impact is still the same. But then again, you might not see the indention at all.

Hey Jeff, I actually saw this the other day myself. But it didn't impact the ranking drops I saw. The ranking drops I saw were significant, 10-15 spots or more.

I have a business that is a chiropractor ... for "chiropractor" went from ~12 organic to not ranked. For "chiropractor + city" went from #3 organic to ~#60 organic. This happened starting just before Sept 20th, and around 25th is when rankings plummeted.

Also on a primary care clinic alot of medical based keywords just completely lost rank.

Local map rank seems to be stable - ish but organic just disappeared overnight ... def concerned.

Bingo. Exact same behavior I've been seeing. I'll report back if I find anything I can share.

It is interesting your examples were medical. I think that was a YMYL thing.
 

JoyHawkins

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I've seen a few minor changes - nothing super drastic.
 

dave101

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I haven't seen a drop in rankings, I have seen the opposite but I noticed all my local service area pages are now displaying a difference in results. Seems like Google is pulling each page's H1 tag VS the page's actual title as set in RankMath. However, I am doing some testing now with changes to tags and titles to see if it makes a difference. I Will report back once Google re-fetches my pages.
 

JoshuaMackens

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Update:

Two of those clients (chiropractor, mental health) rebounded on Oct 2nd back to their original position (maybe slightly higher even).

The insurance client dropped further and for both locations this time, not just one.

Did anyone else see a recovery for clients impacted?
 

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