More threads by kyleekay

studentoflife

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In my non-expert opinion, anything that you can add to your profile to make it look more filled out, more robust, etc. than your competition is a good thing and might help nudge potential customers to clickthru/call you instead of one of the other listings.

An example, I don't like Messaging thru GMB, but I like that button that is next to my listing and not most of my competitors, it makes mine stand out.
 

lmiele

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Of course it's worth it. Because it's not Google who buys what merchants sell, it's actual human beings. Services features (esp Custom Services) are a great way for merchants to highlight standout strengths & differentiators, tailor marketing messages to specific audiences, draw in their best prospects, etc. And Services details are quite visible on mobile in particular.

(Plus they feed justifications elsewhere in Google ecosystem.)
 

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