Hunter23

Member
Joined
Jun 15, 2020
Messages
5
I have a business in a city but there is no 3 pack for typical search keywords. Is it worth even creating a GMB if there is no local pack, or will my business being the only one make it show up? There is at least one other competitor in the serp. And what is necessary before Google will show a local pack?
 

Phil Rozek

Local Search Expert
Top Poster Of Month
Joined
Jul 26, 2012
Messages
1,680
Yes. Absolutely. The number of queries that trigger a 3-pack has expanded - way expanded - over the years. What doesn't trigger a 3-pack today may trigger one next year. Also, you want a way for people who search for your business by name to see reviews, and the impossible-to-miss local knowledge panel shows them your Google reviews.

Also, in many cases you can get a one-box result.
 

Hunter23

Member
Joined
Jun 15, 2020
Messages
5
Ah yes that makes sense. My competitor has the one-box result, so maybe it'll kick that off and make a local pack. Thanks!
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,264
Yes. Absolutely. The number of queries that trigger a 3-pack has expanded - way expanded - over the years. What doesn't trigger a 3-pack today may trigger one next year. Also, you want a way for people who search for your business by name to see reviews, and the impossible-to-miss local knowledge panel shows them your Google reviews.

Also, in many cases you can get a one-box result.

This ^^^
 

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