sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
HI everyone

We use UTM tracking on our clients GMB listings and the UTM tracking keeps getting stripped from the URL. We reached out to GMB support as this has happened many times and no matter how many times we put back the tracking, updates takes it out

GMB support wasnt helpful and told my team member she had to "refer to analytics help "

Anybody have this happen before and know what the heck GMB support is talking about?
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
How are you managing GMB today? Through a tool or are you manually updating? Also if using Yext, why did you decide to not link GMB? Did you manually exclude it?
 

sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
How are you managing GMB today? Through a tool or are you manually updating? Also if using Yext, why did you decide to not link GMB? Did you manually exclude it?

Manually. Login through GMB and manage directly. We didnt link GMB because we did it once for a big client and it caused huge issues in their GMB dashboard. Never again.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Interesting. What kind of parameters are you using? Can you share the string? I'm thinking maybe Google doesn't like format you're using. Usually it's been tools that have overwritten the parameters.

How many times have you updated the main website field? After updating a few times it sometimes sticks for me.
 

sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
Interesting. What kind of parameters are you using? Can you share the string? I'm thinking maybe Google doesn't like format you're using. Usually it's been tools that have overwritten the parameters.

How many times have you updated the main website field? After updating a few times it sometimes sticks for me.


&utm_source=google&utm_medium=organic&utm_campaign=google-my-business&utm_term=549

I would say 4-5 times at least.
 

Brian Barwig

Member
Joined
Sep 5, 2014
Messages
80
Reaction score
38
Like @Eric Rohrback said, it could be Yext if you are using that or any other 3rd party listing management service. Google may be editing the UTM code, but that is unlikely.

The other most common reasons UTM parameters are removed are Google is finding links without UTM parameters on other prominent websites, and changing the GMB listing. Another reason is a competitor is editing your GMB listing and removing the UTM.
 

Greg Schueler

Member
Joined
Mar 14, 2013
Messages
148
Reaction score
66
&utm_source=google&utm_medium=organic&utm_campaign=google-my-business&utm_term=549

The first & should be a ?. (Unless there is more items before the &.

Also, test the full link in the browser. I had a client adding the ?utm after the trailing /slash and the server didn't redirect it properly which caused an issue. But, test your version to make sure it physically works.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
The first & should be a ?. (Unless there is more items before the &.

Also, test the full link in the browser. I had a client adding the ?utm after the trailing /slash and the server didn't redirect it properly which caused an issue. But, test your version to make sure it physically works.

100%. The start of any string needs to be ?utm_ and not &utm_

That could be the cause of why the string keeps getting dropped. It's not formatted correctly.
 

Lluc

Member
Joined
Sep 20, 2018
Messages
104
Solutions
1
Reaction score
87
The first & should be a ?. (Unless there is more items before the &.

Also, test the full link in the browser. I had a client adding the ?utm after the trailing /slash and the server didn't redirect it properly which caused an issue. But, test your version to make sure it physically works.

Good eye!
 

sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
Its funny you guys said that! I did a side by side on various clients I saw that. I am going to have them change that and hopefully it sticks!
 

sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
So a little more on this. The reason why it has a & rather than a ? is because the client already has a ? in their URL. Dont ask. Long story

IF we add the additional ? in the in the UTM it goes to a 404. But now Google apparently doesnt like that ampersand.

Any ideas to get around that?
 

sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
I'm not sure if I understand correctly... this is the URL you have tried but generates a 404?


Is my example correct?


(How about trying with a URL shortener in GMB?)


Correct. When we add the ? it goes to a 404

1583509948328.png


Bitly might be an option.
 

CarrieHill

Administrator
LocalU Faculty
Joined
Sep 13, 2018
Messages
113
Solutions
2
Reaction score
169
You have to jump through some hoops to use UTM tracking in URLS that already contain question marks due to your CMS. Try this method:

From: 14 Common Mistakes With UTM Tags (and How to Avoid Them)

5. Incorrectly using ‘&’, ‘=’, ‘?’ and ‘#’ symbols in UTM tags
Make sure you use a question mark (?) before the first query parameter and then separate all others with ampersands (&).

Example: https://example.com/?utm_source=facebook.com&utm_medium=paid+social&utm_campaign=summer+sale+2019

utm-tags-question-mark.png


In some cases, if your CMS uses question marks to show specific content, you might need to use an anchor character (#) instead of a question mark. URL builder helps you generate those links.

Bear in mind, if you use ga.js and you’d like to use the anchor character in your URL to tag your links, you need to set _setAllowAnchor to “true”. Otherwise, your campaign tracking won’t work.
 
Similar threads
Thread starter Title Forum Replies Date
Rich Owings GMB products with UTM tracking not showing in GSC Help & Support for Google Local 1
T Tracking Google Places With UTM tracking in Google Anlaytics Google My Business & Google Maps 1
AndySimpson Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries Local Search 13
L Tracking click throughs from Google local SERP listing by adding UTM tag in site URL Local Search 7
TriciaClements UTM for forwarding and affiliate links Local Search 2
Rasmus Himmelstrup UTM parameters on the GMB website button keeps getting removed Multi-Location Issues 2
abbiebeltran Viewing GMB UTMs in Google Analytics Multi-Location Issues 3
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
Annika Neudecker GMB UTM best practices for chains? Multi-Location Issues 2
B GMB switching out UTM URLs Google My Business & Google Maps 2
ABuck Missing UTM Links in GMB Local Search 7
JoyHawkins Massive Drops in Search Console for Sites Using UTM Codes in GMB Local Search 21
liorenda Using UTM in URLs Google My Business & Google Maps 17
CraigJMount GMB Posts UTM Codes Google My Business & Google Maps 6
B UTM's in urls for GMB? Local Search 12
HangTenSEO Google My Business and UTM URLs Local Search 10
P Tracking # For Chambers, Bad for NAP Consistency? Citations 2
N Conversion tracking Local Search 8
Niki Gross Tracking Variables Removed After Dec. Update Google My Business & Google Maps 1
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
L Apple Maps With Call Tracking Number On Website Citations 4
CarrieHill Direct Traffic Look Odd? Your Call Tracking Metrics Setup May Be to Blame Google My Business & Google Maps 0
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
W Call Tracking being Removed NAP, Categories, Dashboard Data 10
lukeelliott Wanted to make a forum post about DNI call tracking. Contact Us Messages 1
JoyHawkins How Do You Track Leads? Local Search 2
Chris Ratchford Can't find call tracking on website... need to remove it Ask a LocalU Expert [PRIVATE] (LocalU) 2
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
JoshuaMackens GMB Ads - Call Tracking Phone Number Paid Search and Local Service Ads 6
djbaxter Tracking for Weekly Digest newsletter Admin Stuff 0
C Suggestions for GMB ranking tracking tool Google My Business & Google Maps 2
erickseo Does having a tracking phone number as primary instead of our regular phone number hurt ranking? Local Search 13
Tim Colling Call Tracking Metrics Alternatives? Local SEO Tools & Software 4
K Customer wants to add a tracking number across all of his Citations NAP, Categories, Dashboard Data 3
M Tracking the Path of a Lead Using Google Analytics Marketing 4
djbaxter Google's Package Tracking Early Access Program Google News: Important Changes & Features 0
Cordell Crowley GMB Postcard Tracking? Google My Business & Google Maps 1
eshad Keyword tracking for nearby towns Local Search 4
Tim Colling Call Tracking vendors - Which to you use for GMB? Google My Business & Google Maps 9
Jens Rank Tracking Software for local results Local SEO Tools & Software 12
obcted Offline Conversion Tracking - FB Websites, Software, and Security 0
obcted Call Tracking In GMB Citations 12
H Tracking down the source of a Google involuntary category change Google My Business & Google Maps 8
JoyHawkins New Free Tool to Track Fluctuation in Local SERPs Local SEO Tools & Software 0
raellovepie Google Messaging shows if it came from KP Quote button. Great for tracking & reply context. Google My Business & Google Maps 0
R Tracking numbers for local service company Citations 4
djbaxter Safari’s New ITP Cookie Policy: Impact on Google Analytics Tracking Organic SEO 0
K BEST Practices for TRACKING GMB website Click throughs? Google My Business & Google Maps 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom