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Cody, one of our members brought up some interesting research he did on the new top level, industry specific domains that are coming out like; .attorney, .dentist, .florist, .builder, etc.
Now Matt Cutts debunked the misconception that there will be any sort of boost in rankings based on the keywords of the new extensions.
But Matt Cutts has also said EMDs are being devalued, however we know for a fact, in local search at least, EMDs rock! (Assuming good content, SEO and other factors are equal.)
So head over to Cody's post and read some of the research.
The gTLD sites he mentions are not really local. BUT we know Google loves EMDs for local. If atlantadentist.com is taken - would atlanta.dentist rank just as well???
And what about a Dentist who's practice name is John Santos DDs and current domain is drsantos . com. He could score drsantos . dentist. Would he rank any higher do you think?
And the main point he makes to me is how Google bolds the words that are searched to show relevance to the query. Check this example.
Bellevue Dentist. That pack is filled with PMDs (Partial Match Domains). 6 out of the 7 have Bellevue in the domain. But none have Dentist in domain too. Wonder how bellevue.dentist would rank if it was as well optimized as the others???
Here are some of the new <a href="http://newgtlds.icann.org/en/program-status/delegated-strings"> Generic Top-Level Domains</a> that have been released so far.
Now this is all just what if... I'm not saying run out and buy one of these bad boys...
Not even really saying I agree... Just wondering...
What do you think?
Have you seen any of these new gTLDs ranking in the pack or local organic???
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="we know Google loves EMDs for local. If atlantadentist.com is taken - would atlanta.dentist rank just as well???">
<meta property="og:image" content="">
Now Matt Cutts debunked the misconception that there will be any sort of boost in rankings based on the keywords of the new extensions.
But Matt Cutts has also said EMDs are being devalued, however we know for a fact, in local search at least, EMDs rock! (Assuming good content, SEO and other factors are equal.)
<a href="http://totalwebsites.com/new-gtld-domains-do-impact-seo-rankings">SEO Study: New gTLD Domains DO Boost SEO Rankings</a>
(Just a snippet - so click the link to read full post.)
Perhaps the most significant impact of the new gTLDs will be the way in which they effect Search Engine Optimization. Keywords are the lifeblood of search engines, which is why businesses have spent thousands, sometimes even millions, buying Exact Match Domains (EMD) in the original TLDs. So when news broke that thousands of keyword gTLDs were being released, discussion and debate erupted among SEOs and Internet Marketers everywhere.
On one hand is the belief that using a .Com, .Net or .Org is preferable for ranking well in search engines because they are “more trusted” and make up the majority of active websites today. Then on the other hand is the belief that using a new gTLD with a rich keyword will give you a boost in the search engines as if it were a .Com EMD. Essentially it’s a question of whether you should use gTLD or TLD (e.g. LawnServices.com vs. Lawn.Services) and how each will be weighted by Google’s search engine.
The new gTLDs will soon enough be available in almost every valuable keyword, covering every market or category of interest and then some. For Google, a company that’s mission statement reads “Google’s mission is to organize the world’s information and make it universally accessible and useful,” there is no better way to organize relevant and useful information about a topic than to have that topic explicitly stated in the name. To completely ignore a shift this large in the landscape of the internet would be ludicrous.
Only time will tell if they become adopted widespread like the original TLDs, or if Google will adjust the algorithm to favor or disfavor the new gTLDs, but in the meantime it appears there is SEO value to be realized by early adopters.
So head over to Cody's post and read some of the research.
The gTLD sites he mentions are not really local. BUT we know Google loves EMDs for local. If atlantadentist.com is taken - would atlanta.dentist rank just as well???
And what about a Dentist who's practice name is John Santos DDs and current domain is drsantos . com. He could score drsantos . dentist. Would he rank any higher do you think?
And the main point he makes to me is how Google bolds the words that are searched to show relevance to the query. Check this example.
Bellevue Dentist. That pack is filled with PMDs (Partial Match Domains). 6 out of the 7 have Bellevue in the domain. But none have Dentist in domain too. Wonder how bellevue.dentist would rank if it was as well optimized as the others???
Here are some of the new <a href="http://newgtlds.icann.org/en/program-status/delegated-strings"> Generic Top-Level Domains</a> that have been released so far.
Now this is all just what if... I'm not saying run out and buy one of these bad boys...
Not even really saying I agree... Just wondering...
What do you think?
Have you seen any of these new gTLDs ranking in the pack or local organic???
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="we know Google loves EMDs for local. If atlantadentist.com is taken - would atlanta.dentist rank just as well???">
<meta property="og:image" content="">