So occasionally I run an audit through Moz, just to see if inconsistencies are popping up or God-forbid duplicates.
One site that I have always worried about was "Best of the Web". Moz always points to my inefficiencies with BOTW. So naturally I stroll over to them and they are wanting $150 for website exposure or $200 for website and the local listing.
Some clients I am working for peanuts and others for creme brulee. For those on the low end, $200 would be eating into my profits because I have already factored in some paid services. Doing BOTW would be at a personal loss, so the question is: is this citation worth the boost in ranking for that cost?
Im finding it hard to believe. I much rather take that $200 and let Whitespark go crazy with it, am I wrong? Is BOTW really that important to Google versus 66 citations?
One site that I have always worried about was "Best of the Web". Moz always points to my inefficiencies with BOTW. So naturally I stroll over to them and they are wanting $150 for website exposure or $200 for website and the local listing.
Some clients I am working for peanuts and others for creme brulee. For those on the low end, $200 would be eating into my profits because I have already factored in some paid services. Doing BOTW would be at a personal loss, so the question is: is this citation worth the boost in ranking for that cost?
Im finding it hard to believe. I much rather take that $200 and let Whitespark go crazy with it, am I wrong? Is BOTW really that important to Google versus 66 citations?
I haven't seen any cases where that directory made a massive impact. In fact I kind of forget about it these days!
