4 Organic Results ABOVE Local Map

danielthomason · Sep 14, 2016

I was asked to post this by Barry Schwartz after initially sending it to him.

I've never seen this before or heard chatter about it - 4 paid ads plus 4 organic results above the local map, putting the map halfway down the page.

This was a search for 'air duct mold removal' from Richardson, TX (Dallas suburb).

Obviously this could have a very big impact on local SEO. Anyone able to replicate it?

JoyHawkins · Sep 14, 2016

I think these are rare but still possible. I don't anticipate you'll find many of them.

danielthomason · Sep 15, 2016

What's interesting is I searched 'air duct mold removal' later in the day and had a page returned with just paids ads and organic results (no local map), then later searched and had a page with organic results and an answer box at the top (again no local map).

KabanaSoft · Sep 29, 2016

I've been seeing this happening more and more recently where the 3-pack is either in the middle of the bottom of the page for some keywords.

I just tested your 'air duct mold removal' keyword and a 2-pack appeared at the bottom of the SERPs:

FireShot Capture 1 - air duct mold removal - Google Search_ - https___www.google.com_.jpg

Not sure if this Google is doing some testing in my region, but I'll let you guys know if i start to see this more widespread and post some additional screenshots.

mborgelt · Sep 29, 2016

We typically see this when there aren't a lot of results for maps or the results that do exist aren't very strong entities.

Adam Potaznik · Oct 5, 2016

Interesting.... however I assume if this is rolled out it will only be for desktop view, and not for mobile search results for Google's "micro-moments" with buying intent similar to these: 135 Keywords Triggering ?Near Me? Searches (and 7 That Aren?t) - SIM Partners

4 Organic Results ABOVE Local Map

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