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Caught this awesome 16,000 keyword study by Ahrefs today: https://ahrefs.com/blog/anchor-text-study/
The summary is:
Similar to our previous study the main takeaway is this:
Exact match & partial match anchor text links help you rank higher in Google.
But even though we saw a very strong correlation, we should not forget that this is just one of the many factors that Google takes into account when ranking pages.
By leveling the effect of a strong backlink profile we got totally different correlation numbers.
Which clearly illustrates that focusing on a single ranking factor will get you nowhere.
The summary is:
Similar to our previous study the main takeaway is this:
Exact match & partial match anchor text links help you rank higher in Google.
But even though we saw a very strong correlation, we should not forget that this is just one of the many factors that Google takes into account when ranking pages.
By leveling the effect of a strong backlink profile we got totally different correlation numbers.
Which clearly illustrates that focusing on a single ranking factor will get you nowhere.
