I’m not talking about Google’s PageRank score here. There’s an authority to a page, and that’s exactly why LLMs choose those pages as citation sources. The more relevant mentions, backlinks, and citations a page earns, the stronger its authority becomes.
So content that is crawled with links pointing to a site w/o user traffic is worthless? You're missing out on a lot of opportunities to pass page authority!
If those listings become ads it would make the mobile experience within Google SERP's predominately paid. If the Pigeon update didn't motivate local retailers to focus on content and linking strategies to their pages this will!
I discussed this topic in this article on SEJ: How to Optimize Multi-Location Pages for Local SEO | SEJ. At Location3 we recommend the sub directory approach.
Yelp cooperates with the FTC against Google, as well has their own claims which they push through the legal system. def a factor of their July update, but this example of them flooding the SERPS is craxy.
re: Advanced Tips for Getting Local Schema Markup Right! By Phil Rozek & David Deering
What's great about using Schema mark ups is the Rich Snippets it produces on the results pages. We have seen improvements in rankings from some of the optimizations we have done. The high CTR's because of...
Adam,
Maybe setting up an online survey to be filled out, would be a good way to get participation. The challenge is managing in scale, and having the tools / staff in place to manage the volume of data sets.
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