Don't confuse search engines with inconsistent data. This can only hurt the business and local placement in search.
Plus, if the business starts having customers try to reach them during hours they are really closed, it could lead to bad reviews which will also have a negative impact on search...
We use blogging as a strategy for our clients, but it needs to be content that is needed, educational and adds value. Blogging just for the sake of blogging does not work ever.
Yes, you want citation data as consistent as possible across the web. There are many tools to help you with this. We would recommend you start with running an audit to identify inconsistent citations. Many companies offer scans to do that, such as Moz, Yext and the one we have.
Not going to add...
Linda, just realized you had created another thread around this after we did one on the Advice Local - Local Search Solutions forum earlier today. One of our team members is predicting "Google Posts" will replace Google+ soon enough. What do you think?
Linda, this could be a real game changer for local businesses. It will be interesting to see how this unfolds over the next few months in search results.
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