Recent content by Aldus

Absolutely, and that's a critical distinction. What you're seeing right now, that 85% of your clients come from 30–40 minutes away, reflects current clients and is a byproduct of how your visibility and word-of-mouth currently operate. It's reactive data. But the real opportunity lies in being...

Jessica, I meant address above in my first response, if you can share that in the post here, I will be happy to send you actual trade area maps. The question is not are you doing Local Falcon maps right, it's are you doing your current maps right at all? Are you targeting where you need to. The...

Hi Jessica. If you send me the name of your business, I will be happy to send you correct trade area maps. You cannot really target your marketing effectively without first establishing your trade area. Since customers come to you, this is dictated by them, not just trying to rank any and...

Hi Matci, last point having to do with Google letting you down. Google is out for the best user experience, not best business experience. With that said: 1. It's up to each business to adapt to what's happening in the marketplace. Imagine how the people who used to count on the Yellow Pages...

Hey Matci — totally hear your frustration, and you're definitely not alone. The March 2025 core update hit a lot of businesses hard. Here's a breakdown of what could be going on based on what you shared: What Might Be Happening Local SERPs shifted hard: Google’s now favoring Map Packs and Q&A...

I want to clarify some common misconceptions in the Local SEO space—particularly the idea that features like Google Posts, photos, Q&As, and other Google Business Profile (GBP) elements “don’t impact rankings.” This conclusion is often based on narrow tested, outdated assumptions that don’t...