Content by Conor Treacy in March, 2026

If their web designer is saying that installing a plugin for SEO would be a high cost, they need a new web developer! There is a cost to it - time to configure it - and then time to fill out the details on all the pages - but if you're contracted to do that, or an internal staff member, then...

Keep in mind that unique writing alone isn't the strategy we would take. While the 45 pages would be technically unique, they can still be redundant if they all solve the same problem for the same audience/user. Keep the idea of page count out of the main strategy as it can be redundant...

We actually just wrote an article on this last month, as we have been getting a few new clients that had really spammy tactics on their site that needed to be cleaned up. If you search Google for "doorway pages vs landing pages," you'll see the article (or click my signature and go to blogs)...

The contact form and the phone calls have picked up significantly with actual clients (not spam), so yes, I'd definitely say it was worth the effort. We're actually going through to figure out what other older articles we can remove or combine (these are ones that have driven minimal traffic in...

Well, it's been a month since I deleted hundreds of posts, and things are still going well on our end. You can see the before-and-after trend over the past 3 months in Search Console. I can't say that ALL the upswing is due to our changes, but we are certainly getting more REAL client...

Technically, it's the whole shebang! The guidelines say (paraphrased) that the name used must be the legal forward-facing name. So the copyright footers, invoices, vehicle wraps, signage, how you answer the phone, the logo on the shirt - they all must use the NEW name. They use terms such as...