Yesterday I saw a Lawyer's GBP with the keyword in the name and nothing more, the only category was "delivery service" 1 page website, 1 review every 2-3 months and this profile ranks 1st for "lawyer" in 1km radius. This is in very dense city as Sofia, Bulgaria population 2,5M.
For a month I am...
I am in campaign of adding dentist clients and it was by chance basically, I have checked them few days in a row for comparisons. I track every client once a week usually. I use local rank map software izyLocal - its french.
Search ranking in Europe feels a bit different from what I usually read in US local SEO discussions.
From what I see here, there is:
more randomness
fewer suspensions
much more keyword stuffing in GBP names
In many cases, the biggest ranking drivers seem to be:
GBP name
categories...
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