Recent content by Eric Rohrback

True, a lot of guest posting sites are trash because they basically exist in order to provide guest posting opportunities for SEOs. These sites overtly advertise that you can pay them for a post. It's not something that I would be putting a ton of effort into, but depending on the niche you're...

Vetting the link placements is key. Everyone buys links in some form. HARO is a common place to get links from journalists/round ups and there are a bunch of companies out there that run the outreach/back and forth for you. Guest posting is another form where you're negotiating your writing &...

question about the bar - does it serve food? IF they don't, then from a business perspective I'd push them a little to see if they can figure out a way to do simple bar apps/small dishes. People are likely to stay longer (I think Jon Taffer mentioned something like 30% longer, but I'd have to...

I think Conor might be right about the email marketing/other marketing efforts. Everything I see in the screenshots are tagged as "Newsletter Library" so there must be an email play to some extent with these. Definitely check with the client before making any big moves with these. May be...

Custom build vs theme? Are you making unique images or using stock? Are you designing any part or just setting up as is with the default theme settings? What platform are you using? What's your typical per word rate for writing content? Are you going to allow revisions? As you can see, there...

If you're getting errors for Core Web Vitals in GSC.... For chrome dev tools nerds out there (like me), there is a better browser to diagnose issues. Use Google Chrome Canary. It's a developer-focused browser which does have an option to trigger a Core Web Vitals score & highlight to show you...

Alright, first on the FAQ schema. You don't necessarily need to put FAQ schema on a "FAQ page" but it does need to be relevant FAQ content. You can add a block of FAQs on a service page or a blog post, mark it up, and then you have a shot of that showing in SERPs. TaxiService has a specific...

The reason they have this information split out into two separate pages is because it's getting information at different parts of the buying cycle. There's very different intent behind someone searching for general information ABOUT bed bugs, and someone searching for someone to remove bed bugs...

How complex are you talking? There's a pretty good tool to create JSON markup - Schema Markup Generator (JSON-LD) | TechnicalSEO.com This gives you a pretty good starting point to add on other pieces if you need. For the most part, this tool does a pretty good job of covering most bases.

100%. The start of any string needs to be ?utm_ and not &utm_ That could be the cause of why the string keeps getting dropped. It's not formatted correctly.

Interesting. What kind of parameters are you using? Can you share the string? I'm thinking maybe Google doesn't like format you're using. Usually it's been tools that have overwritten the parameters. How many times have you updated the main website field? After updating a few times it sometimes...

How are you managing GMB today? Through a tool or are you manually updating? Also if using Yext, why did you decide to not link GMB? Did you manually exclude it?

Are you using a tool like Yext to power listings? When I was using Yext, that's what the culprit was.

Like others have said, there are companies out there that could help you do this at scale & keep it affordable. It really depends how you manage the locations. Are you using a tool like Yext to manage the 250 locations or are you keeping everything manual? Depending on which route you go...

The big issue with displaying the address when people can't visit you is that it creates a potential for a bad user experience scenario. If the address is listing, it's likely someone will get driving directions then travel to the "location" which might end up being someone's home. Not a great...