Content by fisicx in April, 2026

  1. fisicx

    Google is testing call button in organic search?

    They are using itemprop in the footer but not in the main schema construct (which has been poorly formatted). As @LightOfHeaven said, the number needs to be above the fold and not in the footer.
  2. fisicx

    Law Firm Space and Ever-Changing Partners/Name Changes?

    You will need to set up lots and lots of redirects. Change all the citations, directory links, social media and everywhere else the old name appears. Time consuming and may be for nothing if Google thinks you are trying to pull a fast one. Different names means a different set of lawyers which...
  3. fisicx

    Law Firm Space and Ever-Changing Partners/Name Changes?

    Changing the domain name can work but needs careful planning. If not done right Google will consider it to be a new domain and you have to start from square one. None of the inbound links, citation and other trust makes will apply.

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