Recent content by Fred Hofstetter

  1. Fred Hofstetter

    Sept 20th Algorithm Update

    Echoing Alan's findings. September 20th doesn't perfectly denote the date of change for all search phrases - but seeing this same development starting in mid-to-late Sept through October. Reflected both in GMB position and organic rank.
  2. Fred Hofstetter

    Businesses from 120 miles away showing up three-pack for searches that name local town

    You aren't crazy - I've seen this happen sporadically but never snapped off a screenshot. Guessing it's just a bug.
  3. Fred Hofstetter

    Deduplication - local vs. traditional results

    So deduplication is currently a hot topic in reference to featured snippets. What is the likelihood Google pursues deduplication in local/maps pack listings + traditional organic results immediately below? Could be a mess given the GMB listing URL rarely matches (probably?) the URL of the...
  4. Fred Hofstetter

    Google: City Landing Pages Can Be Doorway Pages & Against Guidelines

    100%. The defining characteristic of a doorway page is it doesn't deliver on its promise in the SERP. So if your plumber near sheboygan page was a wall of dummy Sheboygan text with nothing unique and a big green button to click funneling your users to your plumber in milwaukee page (with your...

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