On our own site we have split out services into area pages in the following way
Digital Marketing Agency Leicestershire - Areas We Cover - Go Websites
but we have kept pages topical for example Web Design Leicester - Boost Your Conversions - Go Websites covers the following keywords...
It sounds like you have too many pages for the same keyword topic - plumbing.
We have UK clients in the plumbing sector and where it makes sense with site usability and keyword search volume, we produce targeted keyword/area pages if it warrants having a new page dedicated to a service. For...
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