Recent content by Greg Gifford

ok yeah - you're 100% going to get caught/suspended when you do the rebrand. UPS boxes aren't allowed as GBP addresses, so that's for sure going to die. What type of business is it? You say it's a shop, which makes me think it's either a physical store selling items or the HQ for a service...

these are hustle bro BS - ranking in maps is all about the content on your site and your GBP, plus some influence from customer reviews and links...

Yep, Joy's right about the tire thing - most dealers severely neglect fixed ops (service) terms - it's important to create a page for each service you want to be found for. I have to disagree with Joy on the separate department GBPs though - It's much better to set them up for several...

a few things - home page title tag: "St. Petersburg Estate Planning Attorney, Probate & Trust Lawyer | McIntosh Law Group, PLLC" home page H1: "Estate Planning and Probate Attorney in St. Petersburg, FL" only 791 words on the page you don't have the phrase "estate planning attorney" or...

this is DEFINITELY a bad idea, and against the guidelines. They're ONLY allowed to set up a separate GBP for Parts, Service, and Body shop. They're 100% not allowed to set up a "sell your car" or "we buy cars" GBP - it's never a separate department, it's part of the same team that handles sales...

No one from Google has commented on this - but you're right, it's the Vehicles for Sale feed (we can tell because it's the Google-hosted VDP that you see when you click a VFS link) - when i do the same search here in Plano, the top 3 I see are from the 2 closest Toyota dealers to my physical...

yeah, don't have any either... I know anecdotally that it's important - and there have been studies that show that the more screen real estate you have on a SERP, the more likely you are to get clicks... but haven't ever seen anything specific about a comparison between not being in the pack and...

linking internally - let's say there's a page about toilet repair, and on that page, you'd link to the "how to unclog a toilet" blog post, and other blog posts about unclogging a toilet (and potentially, from other service pages that might be related... and on the individual blog post, you'd...

Marty has a great point. I'd 100% agree that if a business doesn't have the ability/resources to have someone handle their SEO/digital marketing, blogging would be a really low priority in terms of "if we're doing things ourselves, what can we do to really move the needle?"

just read through this whole thing... seem to me the issue is that, in most cases, people are taking things out of context. Blogging just to add blog posts, or blogging just to talk about the local area, isn't a good idea and won't be effective. But, as part of a cohesive strategy, where...

Gerry - Happy to help out, brother - wanna shoot me a list of all the stores and outline the ones having problems? You can either do it here or just shoot me an email at greg@searchlabdigital.com

while I get it - it's likely that there will be tons of negative reviews for businesses that aren't true indicators of that business in normal times - it sucks they're stopping Q&A - there's a TON of value in letting business owners seed questions about how they're handling things and if they're...

For those of you who hadn't heard, Blake Denman got a call from one of those shady GMB verification places just before the sessions started on the last day of Pubcon. Joy was sitting next to him, and shenanigans ensued... Watch the video here: (click the picture, it'll open in a new window)

yep - we don't know what percentage of GMB/map website clicks show up as direct, because it's all over the board. it's pretty significant in some cases. we've seen several times where we onboard a client and add the UTM to the website link in GMB and immediately see a 215-20% lift in organic...

Yep - we see it in Auto, cause we put the schema on our sites... but it's not review schema only, it's product markup (which includes reviews). We feed in reviews of the specific model from Edmunds.com, then put product markup on the car and include the reviews OF THAT PRODUCT... even then, it...