Recent content by Invalley

Sorry what do you mean?

Content creation usually takes about 3-4 hours, and outreach adds another hour, so that’s a total of around 5 hours. We got 2 links from the last campaign and I’m feeling pretty good about getting more with the next one. Once you’ve got a solid grasp on the niche, you can keep adding new...

Here’s a fun link-building hack we’ve been using at my agency: first I create a selection of sites that are indirect competitors of our clients. For example if a client sells yachts on their website, I’d make a list of indirect competitors like private jet companies, luxury real estate or...

I second that. You also need to look at your local competitors, niche, and target audience. Is your competition getting 10-20 calls a month, or is everyone on the same boat as you? That may just be the normal amount of GMB-generated calls for your unique situation. Maybe your target audience...

I've seen similar issues before. If there are no other Dermatology GMB listings in the specific area, this may just be a case of Google working too hard to be helpful. You know, giving users something "close enough" to avoid showing no results. It's a shame Google doesn't give webmasters the...

In cases like this, when you're trying to snipe very specific competitors that are ranking higher than you, it may be a good idea to try competitor link building. You can choose one of the competitors who rank higher than you, check a list of all the links they have using Ahrefs, and see which...

Great steps and excellent insight. If Google is indeed getting systematically better at spotting fluffy content, then a lot of websites are going to suffer. But that would lead to positive results in the long term. I feel like I've been seen more and more "normal" people complain about the...

That is interesting. Have you tried delving into the specific keywords that were generating that traffic and their search volume? Did the website lose SERP rankings, or did the traffic just decrease? This may be less a case of the specific website being hurt, and more something structural in...