Content by JeffClevelandTN in February, 2026

Thanks to @rustybrick for keeping the subject fresh: https://www.seroundtable.com/google-search-ranking-volatility-remains-heated-40927.html.

Seems to match up really well and very specific to the Google core quality updates in 2024 and 2025. One was penalized and the other benefited. In this case I think Google's updates did exactly what they were supposed to do.

We just recently experienced significant SERP drops for dozens of urgent care clinics in multiple states. After checking thoroughly, the pattern we are seeing is that Google seems to be favoring competitors that have multiple locations in the area and have a "find nearest location" page. So, for...

Just sent you a PM. Thanks!