Content by Jessica C in October, 2026

  1. J

    GBP Custom Services: How Many Keyword Variations Are Worth Adding?

    Thank you so much for the reply! Follow up question....if this GBP has 1 primary category (photographer) and 3 secondary categories (portrait studio, photography studio, photography service)....would you add all 28 of these custom service variations to ALL 4 categories? or just add to the...
  2. J

    To improve GBP rankings, do you need to optimize the whole website, or just the page the profile links to?

    Hi Elizabeth! I have a question when you say mention your services on the GBP landing page....are you talking about the services- and all their wording variations (maternity pics, maternity portraits, pregnancy photoshoot) that are listed under each GBP category? or just the general services the...
  3. J

    GBP Custom Services: How Many Keyword Variations Are Worth Adding?

    I am updating services on a GBP and wanted to ask the community what the current recommendation is for adding keyword variations- and what to do if you have multiple variations that you know through extensive analysis that customers actually use? Does adding all of they variations help with...

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