Recent content by kcolapop

This change involves hundreds of locations and at least 10 local SEO companies and nobody has been able to definitively tell me if the new URL structure is 'hero or zero' so I really just wanted to do some due diligence and hear some discourse on this. Thus far nothing has changed my mind that...

A couple more thoughts for consideration. Going with subdomain will in essence create new site. However this doesn't make sense to me if that franchisee already has their own domain. Because the NAP from both will dupe against each other. And because the franchisees solo site will probably do...

It looks like the bottom line is that moving to the sub-domains is a bad move because any individual sub-domain doesn't benefit from the domain authority of the primary site, which is our strongest factor for many locations.

Yes, what we refer to as vanity domains will be maintained. Another related connection, is some franchise maintain an external URL but redirect to the corporate local site.

Thanks for the dialog Cody. The rationale, as I understand it, is to localize as much as possible the organic sites. The mechanics of which I'm not 100% sold on as there are mechanics that I don't fully understand. I've seen evidence posted that suggest that it is a better mechanic for local...

Cody, Thanks for the reply. The URL structure change is due to strategic input from the organic team for SEO purposes and to give more local focus on the sub-domains. I appreciate their input but would be remiss if I didn't seek some discourse on the subject. We have approximately 250...

Thanks to all the pros on this site. Long time lurker first time poster :) Our company is preparing to change the URL structure for our site for all of the local franchise pages. Example Old: www.oursite.com/dallas_Tx_tradename.php New Name: A. Dallas-Tx.oursite.com (This is 301 redirected...