I should have added this image to the initial post. Shows they ad using the exact same URL w/ UTM parameters set up in GMB panel link to website. hope this helps explain the issue better.
Thanks Colan. We are doing that as well. It's a small patch over a hole in attribution that I think everyone is experiencing... a hole that I suspect is likely 2-3x larger than what we can id via phone tracking.
I might be missing some obvious fix but....
What are we supposed to do when paid search ads in maps (via location extensions) use the exact same URL (with UTM variables) as our GMB URLs? Any suggestions on how to get Google to use 2 different URLs in maps: one for the GMB listing and another...
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